Since the introduction of HCL Unica Discover last year, behavioral analytics has been one of the hottest topics with Commerce customers. Those customers who have gone live have seen a ROI in the first quarter. Curious? Schedule a demo or join us at the HCL CommerceConnect event on June 17th where we will be demoing HCL Unica Discover live!

Meantime, we continue to enhance HCL Unica Discover with new capabilities, starting with out of the box integration with the google tag manager data layer included with React storefronts in v9.1.4 and onwards of HCL Commerce. This enables Unica Discover to offer reporting and analytics capabilities that previously required time and investment in mapping, creating and maintaining data objects used to identify customer behaviours.

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Now, as soon as you start using Unica Discover, you get insights into the store shopping and checkout process immediately, helping to enable faster identification of issues and understanding of customer behaviours and revenue optimization opportunities. Interested – Why not go and try it for yourself? HCL Unica Discover is available on HCL SoFy, our cloud native catalog and you can spin up an instance and check it out. Sign up here!

 

And it’s not just about building default reports. Data has been normalized into plain English and grouped to make it easier to understand when analysing your customer experience. There are over 50 base line reports available utilising the new data layer integration, and many more available once’s dimensions and segmentation is added into these.

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Some examples of these include:

  • Abandoned/unrealized revenue
  • Customer struggle scores by user action repetition and page repeated patterns
  • Promo code use and relation to conversion and abandonment
  • Top search and failed search terms
  • Search and zero result search relation to conversion and abandonment

Learn more about HCL Unica Discover and get more out of your data.

 

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Further Reading
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Marketing & Commerce | September 8, 2021
HCL Software Recognized again in the 2021 Gartner® Magic Quadrant™ for Digital Commerce
  HCL Commerce is thrilled to be positioned in the 2021 Gartner Magic Quadrant for Digital Commerce. The timing of the last Magic Quadrant in 2020 meant that we were unable to participate but received an honorable mention. We viewed our recognition in the 2021 Magic Quadrant as a two-step process. First getting recognized again in the quadrant and setting a base line for our vision and ability to execute. In the next Magic Quadrant, we hope to be positioned higher and further on the ability to execute and completeness of vision axes based on the investments we are making in the platform and the new logos we are winning. We feel, the Gartner Digital Commerce Magic Quadrant may be the gold-standard when it comes to positioning reports for eCommerce. However, Gartner recommends that you should read the report (including the Critical Capabilities report) before you select a short-list of vendors as no one solution fits all. We recommend you do that and then give Gartner a call to ask about us! We are confident they will say we are trending in the right direction for the last 2 years. At HCL we spent a lot of time to identify our strengths and where we needed to improve. That gave us our ‘swim-lane’ or where we would be the best fit for a company – and in our view that comes out in Gartner’s writeup nicely. We believe our strengths place us in a unique group – not many commerce vendors can manage all the requirements of Enterprise B2B and B2C Commerce. There are 2 great comments about HCL Commerce in the Gartner reports - Since I am not allowed to share what Gartner wrote about us, go read the report!!! They say a picture paints a thousand words but,...
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Marketing & Commerce | September 1, 2021
Is Cloud Native the Answer to Being Customer-Centric?
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Cloud Native, Marketing & Commerce | August 18, 2021
The Key to Achieving Cloud-Native Commerce Success Is Selecting the Right Partners
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