Since the introduction of HCL Unica Discover last year, behavioral analytics has been one of the hottest topics with Commerce customers. Those customers who have gone live have seen a ROI in the first quarter. Curious? Schedule a demo or join us at the HCL CommerceConnect event on June 17th where we will be demoing HCL Unica Discover live!

Meantime, we continue to enhance HCL Unica Discover with new capabilities, starting with out of the box integration with the google tag manager data layer included with React storefronts in v9.1.4 and onwards of HCL Commerce. This enables Unica Discover to offer reporting and analytics capabilities that previously required time and investment in mapping, creating and maintaining data objects used to identify customer behaviours.

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Now, as soon as you start using Unica Discover, you get insights into the store shopping and checkout process immediately, helping to enable faster identification of issues and understanding of customer behaviours and revenue optimization opportunities. Interested – Why not go and try it for yourself? HCL Unica Discover is available on HCL SoFy, our cloud native catalog and you can spin up an instance and check it out. Sign up here!


And it’s not just about building default reports. Data has been normalized into plain English and grouped to make it easier to understand when analysing your customer experience. There are over 50 base line reports available utilising the new data layer integration, and many more available once’s dimensions and segmentation is added into these.

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Some examples of these include:

  • Abandoned/unrealized revenue
  • Customer struggle scores by user action repetition and page repeated patterns
  • Promo code use and relation to conversion and abandonment
  • Top search and failed search terms
  • Search and zero result search relation to conversion and abandonment

Learn more about HCL Unica Discover and get more out of your data.


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Further Reading
Marketing & Commerce | June 15, 2021
Cloud Native – the Future of Commerce
The future of commerce IS cloud-native. We are investing heavily in our cloud-native capabilities because we believe this and so do our clients – so much so that they trust our vision to grow their sales beyond $160 billion annually.
Marketing & Commerce | June 14, 2021
Performance, Scalability & Security
  HCL Commerce has been a beacon of reliability for its clients dating back 20 years. With the move to a cloud native architecture, we’ve managed to improve upon that reliability by delivering elastic scalability, untouchable security and massive performance benchmarked to 100,000 orders per hour. When you can’t risk your site going down, HCL Commerce is the only choice. Read on to see where we are continuing to invest in this core benefit to support our growing clients.   Market-Leading Performance The biggest B2B and B2C organizations in the world rely on HCL Commerce to help them sell more. Our performance is tested in the real-world so our benchmark isn’t the only-proof point. We have companies who’ve managed nearly 47,000 orders per hour and seen 52% YoY growth and one who hit 500 orders per second at peak! Whether it’s a peak selling day or sustained growth, our platform is built to support your growth.   Reduce TCO The investment in cloud-native commerce wasn’t just to bring agility, flexibility and control to our clients, but also help them reduce the time, effort and cost to maintain the platform. The elastic scalability of the cloud-native platform, whether they are on-premise or in a public/private cloud, the containerization of business services, the support of DevOps and CI/CD processes all mean that they can build differentiating experiences in less time and sell more with less effort. Reliable and Secure Peace of mind knowing that your platform will always be available to your customers whether your planning for a big promotion or selling peak or if you get hit with an unexpected surge, cloud-native commerce delivers the security and reliability to ensure you can keep selling more. Register for our Summer 2021 CommerceConnect to see live demos and hear from clients and leaders!...
Marketing & Commerce | June 9, 2021
Optimized Business & User Experience
HCL Commerce is all about simplifying and streamlining a business user’s everyday work. For this theme, our product teams will deliver innovations and enhancements to the platform that enable our clients to create amazing customer experiences. Read te blog for more information.