Recently I have been working with Ray Wang, Principle Analyst and Founder of Constellation Research on a thought leadership report on Search called How Search Powers the Future of Commerce. The report highlighted the key strategies leaders should take to enhance their search to drive real business benefits like:

  • 35% more page views
  • 41% more customer time spent on site
  • 49% higher add-to-cart rate

Ray’s perspective is always insightful and the more we talk, the more I learn. Add to the mix one of the resident HCL Commerce experts, Brian Gillespie, Director of Product Marketing, I feel I am taking a fast track to understanding both the business and the technical side of search.

However, you too can benefit from their knowledge. HCL is hosting a fireside style chat with Ray and Brian on March 9 at 10am ET and you are welcome to join in the fun.

Will it be the Battle of the Titans or will they align on their thinking? Whichever it is, I promise it will be fun, with not a single PowerPoint slide in sight. We will have deep discussions on the key topics like personalization and search in the customer journey; Is the hype about AI real? And where should you focus your efforts on search to beat your competitors? Not only that, we will go rapid fire with questions at the end to keep Ray and Brian on their toes.

If your business partners are asking for help:

  1. Understanding the customer.
  2. Looking for ways to make better business decisions in merchandising products.
  3. Engaging the customer in new ways like voice and image search.
  4. Learning from every interaction instead of relying on rules!

Register Now or Watch On-Demand after March 9, 2021. It promises to be one of the hottest sessions in 2021.

 

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Further Reading
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Marketing & Commerce | May 24, 2022
The Interest in B2B Marketplaces is Real
Whenever you get a passionate group of individuals away from their daily routine and engaged in discussions with their peers on a single topic like marketplaces, it’s a tremendous opportunity to learn! My thanks to all the customers and partners who joined us in Dallas for the latest CommerceConnect
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Marketing & Commerce | May 6, 2022
How will e-commerce in Europe be affected after the pandemic?
The number of e-commerce con­sumers in Europe has grown steadily in recent years. Read the blog to know more.
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