What do Instacart, Wikipedia, Slack, and Yelp have in common these days?  They are all using ElasticSearch to power their experiences.  At the heart of all of these popular products and thousands more, is a screaming-fast, scalable, open-source search technology that grew more out of big data and analytics than more traditional document retrieval systems.  ElasticSearch has absolutely dominated the search scene with its strengths in handling massive data sets, working across a wide variety of use cases and its unparalleled community support.  Oh, and did we mention that it has out-of-the-box machine learning?

So, when the HCL Commerce team decided that our older SOLR-based search technology just wasn’t meeting our customers’ needs anymore, we unanimously voted to move forward with ElasticSearch.  We believe that making a strategic investment in this technology will not only dramatically improve our customers’ on-site search experiences, but it will also become a powerful core data platform that all of our solutions can leverage.  We could use it to find anomalies in user behavior, such as a sudden reduction in authenticated sessions, or promo codes usage spikes.  We can use it to share insights with precision marketing platforms such as HCL Unica or to help personalize content recommended to users on your company blog.  The possibilities are truly only limited by our collective imaginations.

Why stop there though?!  Once we agreed to move forward with ElasticSearch, our team really energized around the project and we found even more ways to compliment the core search offering with our own customizations, open source code, and even help from Stanford University.  We arrived at a search stack that leveraged Elastic, Apache NiFi, and Stanford CoreNLP (Natural Language Processing).  These additional tools, plus plenty of our own customizations have breathed new life to the Commerce Search experience and positioned this capability to be extremely competitive with licensed search technology.  Customers will no longer be forced to integrate with 3rd party search tools in order to take advantage of all of the key value props they have come to expect with modern search.

Our newly announced Google partnership brings a lot of additional energy to the future of Commerce search.  So now, in addition to everything mentioned above, we will super-charge the search capabilities with enhancements such as voice, image and barcode search.  We also plan on leveraging Google’s big guns to add additional domain-specific data sets, BigQuery and AutoML to even further personalize search across industries and user personas. 

To learn more, please download our latest whitepaper that goes into much more depth on the newest HCL Search capabilities!

 

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Further Reading
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Marketing & Commerce  /  August 5, 2020
HCL Commerce Right Now
By: Caley Iandiorio, Commerce Product Marketing Manager
After all the excitement and energy from the HCL Commerce Customer Summit and the launch of version 9.1, which was only a month ago, the pace of innovation by our clients and by HCL is accelerating. To provide some insight, we thought we would share a quick snapshot through the lens of our customers, drawn from our AHA Ideas Portal and our customer support team – and three things stood out.   Cloud native is hot as customers connect the dots between the platform and the value to the business. Customers are clamoring for information, tips, best practices as they seek to adopt its constituent pieces as they work towards becoming a cloud native organization – and that means going beyond commerce. In many cases, HCL Commerce is a catalyst for broader organizational change and they are looking to us for advice as they tread a very new path. Questions around microservices (or business services as we think about them), DevOps and CI/CD, Containers (and supporting technologies like Kubernetes, Google Anthos, etc) are constantly hitting our Support and Advisory Services team.   Adoption of 9.x is accelerating! Not surprising after a great launch event with live demos and deep dives into the benefits - we have a lot of inquiries about the move to 9.1, closely connected to questions around Cloud Native – which of course is the foundational architecture of 9.1. Since the start of 2020, we’ve seen double digit growth in inquiries about 9/9.1, migration paths, timing, organizational approaches and more – companies have clearly seen the value and are in various stages of mapping or executing their moves.   Elasticsearch and search in general – coming out of our launch and announcement of HCL Commerce Search based on the Elasticsearch engine, this has been the single most...
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Marketing & Commerce  /  July 30, 2020
Unleash the Power of Attributes
By: Sergio Bazilio, Director of Sales
With HCL Commerce it is possible using the power of attributes as facets to achieve things beyond your customer’s imagination.
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Marketing & Commerce  /  July 1, 2020
A Solution to Adding Cash Flow – Without Cutting Budget
By: Angela Diorio, Commerce Business Manager
HCL announced its strategic partnership with Google. Google Cloud will be HCL preferred cloud platform and HCL will be Google’s preferred commerce solution.
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