We’ve wrapped another great virtual event for our customers and partners and the feedback was better than we could have wished for! Thanks to all of those who attended and if you missed it, don’t fear! It is all available on-demand.

Teaming with customers, partners and industry experts, we delivered 4 sessions where we spoke to the future of HCL Commerce and how we’re going to get there (hint: through continued investment and close collaboration with our customers and partners) and introduced our three latest WOWs.

Below is a quick recap of the sessions and links to see them on-demand:

A Double Play from HCL Commerce

Watch our fearless leader Gary Schoch as he lays out our strategy and vision. 2020 was an exciting year for HCL Commerce with two major releases that energized our customers, partners and the market. That energy was captured in the Sneak Peek webinar for this event. Gary amps up the excitement even further as describes the future of the platform.

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Herman Miller talks B2B Commerce, V9 and Analytics

Catch Brian Gillespie’s best Conan O’Brien impression as he talks with Rob Richardson of Herman Miller and discovers some of the unique ways they engage with customers and dealers. Rob will also share the unexpected benefits of moving to V9 and why analytics are so important to Herman Miller. To wrap up, we’ll demonstrate HCL Unica Discover’s ability to gather powerful insights about your customers’ behavior.

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Hot DAM! Simplified Content Creation and Management

Everyone wants more power and control of the customer experience. HCL Commerce has made it easier for business users by embedding CMS and DAM capabilities directly into Management Center. Hear from Aaron Pickrell and Avnet who have been creating engaging experiences through the use of content.

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The Next Generation of Commerce is Cloud Native

Cloud native represents a seismic shift in how companies will manage and deliver commerce in the future. It offers unmatched flexibility, scalability and security with the control you need to ensure you are always delivering an engaging and unique customer experience. Join Jordan Jewell from IDC as he shares his thoughts on what makes Cloud Native perfect for commerce and what B2B and B2C organizations can do to take advantage of the benefits. He’ll then be joined by Mike Rabbior of Perficient and our own Johnn Tinch for a roundtable discussion on cloud native making multi-tenancy irrelevant.

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Check out the great content, share with your colleagues and friends and don’t hesitate to reach out with questions or to schedule a live demo!

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And we are constantly creating and sharing new content, from industry research to customer webinars to commerce podcasts. If you want to stay on top of it all then subscribe to our newsletter!

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Further Reading
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Marketing & Commerce | March 5, 2021
Overview of HCL Commerce Content Manager
Every major release of HCL Commerce must have 3 WOWs designed to deliver value to our customers. We group these WOWs into categories - World-Class Experiences, Optimized Merchandising and Cloud Native. Today’s example is part of World-Class Experiences and our new HCL Commerce Content Manager capabilities. In our recent (9.1.4.0 and 9.1.5.0) releases, we enhanced our headless React based Reference Storefronts, EmeraldPlus (B2C) and SapphirePlus (B2B) with an embedded Content Management System (CMS). All the sample data necessary to support these storefronts has been loaded into the Content and Digital Asset Management system so that business users can take control of the store experience. EmeraldPlus (B2C)                                                     SapphirePlus (B2B) Let’s clarify a few terms before we dive in. Digital Assets – these would be your product images, attribute swatches, marketing content images, documents and videos. Web Content – this would be an assembled home hero image. The content would include the background from your digital assets, plus some overlay text as well as a call-to-action button perhaps. E-Marketing Spots – these are spots on a page where you can display content, products, etc. using the HCL Commerce Management Center. The EmeraldPlus and SapphirePlus reference storefronts display elements in E-Marketing Spots. Integrated Marketing Content Tools: From within HCL Commerce Management Center, we have added a menu item for “Content”. This is where you will launch in to either the Digital Asset or Web Content modules, depending on the task you are working on. We’ve also simplified logins by providing Single Sign-on capabilities to preserve user authentication when working with both tools. Within the Marketing tool of Management Center, we have created a new content type called...
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Marketing & Commerce | March 5, 2021
How Search Powers the Future of Commerce
Recently I have been working with Ray Wang, Principle Analyst and Founder of Constellation Research on a thought leadership report on Search called How Search Powers the Future of Commerce. The report highlighted the key strategies leaders should take to enhance their search to drive real business benefits like: 35% more page views 41% more customer time spent on site 49% higher add-to-cart rate Ray’s perspective is always insightful and the more we talk, the more I learn. Add to the mix one of the resident HCL Commerce experts, Brian Gillespie, Director of Product Marketing, I feel I am taking a fast track to understanding both the business and the technical side of search. However, you too can benefit from their knowledge. HCL is hosting a fireside style chat with Ray and Brian on March 9 at 10am ET and you are welcome to join in the fun. Will it be the Battle of the Titans or will they align on their thinking? Whichever it is, I promise it will be fun, with not a single PowerPoint slide in sight. We will have deep discussions on the key topics like personalization and search in the customer journey; Is the hype about AI real? And where should you focus your efforts on search to beat your competitors? Not only that, we will go rapid fire with questions at the end to keep Ray and Brian on their toes. If your business partners are asking for help: Understanding the customer. Looking for ways to make better business decisions in merchandising products. Engaging the customer in new ways like voice and image search. Learning from every interaction instead of relying on rules! Register Now or Watch On-Demand after March 9, 2021. It promises to be one of the hottest sessions in 2021.  
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Marketing & Commerce | February 22, 2021
Get the Most Out of the New B2B Buyer and Seller Administration Enhancements
When it comes to B2B Commerce, self-service is key to an optimal buying experience. With our recent releases, including Sapphire, our new Headless React based / API driven B2B Reference Storefront, registering and managing your organization, buyers and approval has never been easier. To register your Organization, simply click Sign In and then select Organization Registration. You will then complete a brief registration form within which you will register your organization as well as an organization administrator account. Upon completion of the registration form, your registration request will be sent for Approval to the Seller. As the Seller, you will then login to the HCL Commerce Management Center and launch our newly designed business tools. Yes! No more need for legacy browser support to run these important tools!!!! We have overhauled these capabilities and developed modern Angular based tooling, which leverage our robust APIs and embedded them directly in Management Center. In this case, as the Seller we want to approve these organization and organization administrator registration requests. These approvals are located under Approvals. You will benefit from lots of great search and filtering capabilities to find exactly what you need quickly. For example, using filters you are able to view only those requests that are pending. Approving/rejecting these requests are as simple as clicking on the proper option under Actions. Here you can also enter in any comments we may want to be stored with each request. You’ll then see that your two approvals have been processed and they are in Approved status. Now that the Seller has approved the Organization and Organization Administrator registration requests, the Buyer can login to the Sapphire storefront. With the new Sapphire storefront, we’ve also included a variety of useful Dashboard views. One very useful view is the Administrative Tools. This provides the...
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