With the GA of HCL Commerce’s Fall 2020 release (watch the release video here) we have taken another massive step forward in the evolution of digital commerce. It has long been our belief that by investing in cloud native for our architecture, we will gradually displace the notion that multi-tenant SaaS is the de facto standard for customer experience platforms.

Each new innovation that we bring to market and is embraced and adopted by our customers, proves that cloud native delivers what they need to ensure they are creating innovative, engaging and differentiated customer experiences – whether B2B, B2C or B2B2C.

We are lucky to work so closely with our customers across these different business models because they help us understand the “Why” driving the groundswell of adoption of cloud native:

  1. Portability – This is a simple concept but one that gets glossed over with multi-tenant SaaS solutions. The idea that the customer would want to move their software to any cloud – public, private, hybrid or any combination, isn’t even a consideration in the multi-tenant world. It’s one choice, take it or leave it. But with cloud native you have choice to deploy where you want, how you want and when you want. You have control of the decision based on capabilities offered by that cloud provider that makes the most sense for your business.
  2. Custom Customer Experiences – Digital has quickly become critical to a business’ success. Hand in hand with that growth is the increased need to create unique customer user journeys that serve the needs of your buyers as well as differentiate your business from your competitors. You need to stand out and cloud native commerce gives you unlimited ability to set your brand apart.
  3. Extensibility – While cloud native empowers business users to create unique and engaging customer experiences, it also makes it supremely easy to extend the platform and incorporate 3rd party solutions. With this best of breed approach, you can combine your custom experiences with the best of your vendor partners to further extend and enhance how you engage with your customers.
  4. Strong Isolation – Why should you be bound or limited by a pool of shared resources that may or may not be available to you when you need them? By breaking away from the “noisy neighbor” experience of multi-tenant SaaS, you remove any resource limitations and free yourself to sell more without fear of having to limit traffic or suffer slow experiences that upset your customers. Cloud native gives you the peace of mind that you will have the scalability you need, when you need it.
  5. Data/Privacy – Your customers, your data. It’s a simple statement, but it perfectly captures a core differentiation of the cloud native approach. In a multi-tenant world, customer data is shared (anonymously) for the benefit of all…but why should your competitors be able to leverage your customer data to improve their customer experience? With cloud native, you keep your customer data so only you can benefit from the insights and understanding it provides to create differentiated experiences.
  6. Competitive Advantage – Cloud native is all about giving you the choice to deploy new innovations when and as you need them. Rather than giving everyone the same new capabilities at the same time as with SaaS platforms, which result in nobody gaining a competitive advantage, cloud native offers an untouchable velocity and agility to apply exactly the innovations you need, when you need them so you can gain that critical competitive advantage to capture more market share.
  7. Time to Market – When so much is changing so quickly from buyer behavior to new technologies and channels, the ability to get new innovations to market fast becomes critical. Cloud native empowers business users to create a new website, quickly test brand experiences, or try out the latest innovations from HCL Software, without requiring help from IT and all in a matter of minutes.

Whether your business is large or small, B2B or B2C (or B2B2C) if you are looking to grow fast, innovate and differentiate through great customer experiences, cloud native offers the speed, agility and scalability to take your business to the next level.

For more on the death of multi-tenancy, watch our Commerce & Cocktails video podcast and keep an eye out for our upcoming thought leadership piece with IDC Research.

 

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Further Reading
Marketing & Commerce | January 19, 2021
Five Star Feedback for HCL Commerce Connect!
We’ve wrapped another great virtual event for our customers and partners and the feedback was better than we could have wished for! Thanks to all of those who attended and if you missed it, don’t fear! It is all available on-demand. Teaming with customers, partners and industry experts, we delivered 4 sessions where we spoke to the future of HCL Commerce and how we’re going to get there (hint: through continued investment and close collaboration with our customers and partners) and introduced our three latest WOWs. Below is a quick recap of the sessions and links to see them on-demand: A Double Play from HCL Commerce Watch our fearless leader Gary Schoch as he lays out our strategy and vision. 2020 was an exciting year for HCL Commerce with two major releases that energized our customers, partners and the market. That energy was captured in the Sneak Peek webinar for this event. Gary amps up the excitement even further as describes the future of the platform. Herman Miller talks B2B Commerce, V9 and Analytics Catch Brian Gillespie’s best Conan O'Brien impression as he talks with Rob Richardson of Herman Miller and discovers some of the unique ways they engage with customers and dealers. Rob will also share the unexpected benefits of moving to V9 and why analytics are so important to Herman Miller. To wrap up, we'll demonstrate HCL Unica Discover's ability to gather powerful insights about your customers' behavior. Hot DAM! Simplified Content Creation and Management Everyone wants more power and control of the customer experience. HCL Commerce has made it easier for business users by embedding CMS and DAM capabilities directly into Management Center. Hear from Aaron Pickrell and Avnet who have been creating engaging experiences through the use of content. The Next Generation of Commerce is Cloud...
Marketing & Commerce | January 6, 2021
It’s Almost Here – the Fall 2020 Release Launch Event
January 12th is less than a week away, which means in no time at all, you’ll be able to see all the great new capabilities available in our latest release. Want to put more world class into your customer experience? We’ve given you more control, more power for better customer experiences. Empower your business users to create compelling customer experiences with a powerful content management system (CMS) Accelerate the delivery of engaging customer experiences through the digital asset manager (DAM) Simplify syndication of your content to any sales or marketing channel to ensure your customers get the right content and information when they need it. Looking to optimize your merchandising? Now you can quickly and easily capture and analyze behavioral data to sell more. Visualize the health of your digital business in one place with Google Analytics and Google Tag Manager Detect and address user struggles in real-time to improve the customer experience Use behavioral insights to proactively retarget customers who didn’t buy Need a more flexible, agile and scalable platform? Cloud native delivers the platform portability you want across cloud and hybrid for your commerce, data and customer experiences. Simplify deployment of high impact changes and updates to innovate faster Easily extend the customer experience with a fast and flexible integration framework Single click deployment to Google Cloud Platform to enable new commerce sites in minutes We are all about showing, so join any of our 4 sessions to see what our new release delivers and how it can help you sell more. Register Here  
Marketing & Commerce | December 16, 2020
Revshare: is it the right eCommerce model for your business?
Revshare is simply a financial model, where the costs outlined above are calculated over the life of the contract, bundled up, and sold back as a percentage of revenue, with an expected outcome to recoup all costs incurred, plus make profit. Read the blog to know more deatils
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