When choosing to partner with an eCommerce platform provider, it is critical that you choose one that provides the most flexibility from a business model and channel support perspective. Your organization may only offer a single channel for B2C selling today, but what happens when you decide to wholesale to larger customers in a B2B setup? What about B2E? What about B2B2C? What about guided selling in a call center live chat context?

Managing the implementation and long-term ownership of multiple solutions to support each model would be a maintenance nightmare! Instead, select a platform that supports all these models out of the box and position your business for future expansion.

For B2B, your platform will need to have the ability to manage complex catalog filtering business rules, pricing logic, contract and organization management capability. Your organization will likely benefit from having centralized promotional capability across each of the business models, as well as a shared product catalog.

For even greater extensibility, you will want to choose a platform that has a robust set of APIs that will allow you to integrate in countless creative ways from additional selling interfaces and backends like marketplaces, social networks and IOT. Choosing a system that decouples its core platform capabilities from the presentation layer is absolutely critical but doesn’t over-complicate the platform by getting too granular!

HCL Commerce is best of breed for large enterprise customers that have complicated business requirements and a need for growth. Our cloud-native, API-first approach coupled with decades of mature product development for multi-business model support has empowered hundreds of customers all over the planet to provide the right experience with the least lead time in the industry.

HCL Commerce is the transaction platform that helps you sell more! Register for our upcoming CommerceConnect to learn more about our latest release and see our capabilities in action.

Register for CommerceConnect

 

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Further Reading
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Marketing & Commerce | October 12, 2022
B2B Commerce Has Moved to the Top of the Digital Agenda – Are You Gearing up for Digital B2B?
Many industries have identified B2B markets as a major source of revenue growth. In fact, B2B online customer touchpoints and interactions are seen as top development challenge in 2022 read the blog to know more.
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Marketing & Commerce | October 6, 2022
Recap of Our Webinar ‘Getting Into Marketplaces?’
Watch the webinar to comprehensively understand the marketplace and why you must consider the marketplace for your eCommerce strategy.
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Marketing & Commerce | August 30, 2022
HCL Commerce Medals in 11 out of 12 categories in the 2022 Paradigm Report
The Paradigm B2B report is an exclusive annual publication crafted by Andy Hoar and the world’s leading authority on B2B eCommerce business & strategy.
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