What the heck is that?

  • Studying Business impact?
  • Analysing business impact through analytics?
  • An analytics environment that allow for business impact analysis?

Something in that arena! For the purposes of this piece, Business Impact Analytics is a combination of all these. All in the name of answering a few key questions about online customer experience:

  • What are the critical business functions?
  • How do changes or disruptions to those functions affect core success?

In an effort to predict the consequences of proposed or even regular changes, HCL employs analytics solutions that provide us with a vast playground of key metrics. The introduction of a powerful analytics engine with access to a complete set of user experience data, now introduces new possibilities. 

How can historical user experience data help predict outcomes for new efforts in marketing and advertising partnerships?

In any analysis effort, we collect and analyse data. HCL Unica Discover allows for a focused view of that data tailored to the specifics of your business, with the only limit being your imagination and creativity on reporting and insights, using a vast sea of customer interactions.

Business Impact Analytics still requires a deep understanding of business operations, goals and strategy. HCL Unica Discover leverages a powerful analytics engine that can tie real-time customer behaviors to core business functions. Allowing for data-backed decision making, based on historical customer behavior.

Unica Discover allows organizations to decide for themselves, what critical functions / key metrics predict success for their organization. This kind of customization and open environment variability can be intimidating, as some tools “simplify” solutions by telling orgs what their key metrics are. However, the unique qualities of any application / organization / business, cannot be fully defined or analysed by ‘industry metrics’ alone – That will require a personalized look.

The ability to answer questions like ‘what will this type of change result in?’ Relies largely on the ability to answer the question ‘What has this type of change resulted in historically?’

Thus the power of Unica Discover analytics. Whatever the types of changes proposed; Interest rates, shipping charges, fees or site / layout re-design, Unica Discover can help predict the related effects.

The power of Unica Discover’s analytics capabilities lies in its ability to segment reporting data by – well just about anything. Almost any metric imaginable, that can be associated with a customer experience, can be used to ‘slice’ data into easily understood, meaningful and actionable results. This capability enables you to analyse and understand the business impact of marketing initiatives, and create a contextualized view of how marketing investments are impacting your company’s tactical, operational and business outcomes.

Want to tap into the power of HCL Unica Discover? Start your journey here.

Comment wrap
Further Reading
Marketing & Commerce | February 22, 2021
Get the Most Out of the New B2B Buyer and Seller Administration Enhancements
When it comes to B2B Commerce, self-service is key to an optimal buying experience. With our recent releases, including Sapphire, our new Headless React based / API driven B2B Reference Storefront, registering and managing your organization, buyers and approval has never been easier. To register your Organization, simply click Sign In and then select Organization Registration. You will then complete a brief registration form within which you will register your organization as well as an organization administrator account. Upon completion of the registration form, your registration request will be sent for Approval to the Seller. As the Seller, you will then login to the HCL Commerce Management Center and launch our newly designed business tools. Yes! No more need for legacy browser support to run these important tools!!!! We have overhauled these capabilities and developed modern Angular based tooling, which leverage our robust APIs and embedded them directly in Management Center. In this case, as the Seller we want to approve these organization and organization administrator registration requests. These approvals are located under Approvals. You will benefit from lots of great search and filtering capabilities to find exactly what you need quickly. For example, using filters you are able to view only those requests that are pending. Approving/rejecting these requests are as simple as clicking on the proper option under Actions. Here you can also enter in any comments we may want to be stored with each request. You’ll then see that your two approvals have been processed and they are in Approved status. Now that the Seller has approved the Organization and Organization Administrator registration requests, the Buyer can login to the Sapphire storefront. With the new Sapphire storefront, we’ve also included a variety of useful Dashboard views. One very useful view is the Administrative Tools. This provides the...
Marketing & Commerce | January 19, 2021
Five Star Feedback for HCL Commerce Connect!
We’ve wrapped another great virtual event for our customers and partners and the feedback was better than we could have wished for! Thanks to all of those who attended and if you missed it, don’t fear! It is all available on-demand. Teaming with customers, partners and industry experts, we delivered 4 sessions where we spoke to the future of HCL Commerce and how we’re going to get there (hint: through continued investment and close collaboration with our customers and partners) and introduced our three latest WOWs. Below is a quick recap of the sessions and links to see them on-demand: A Double Play from HCL Commerce Watch our fearless leader Gary Schoch as he lays out our strategy and vision. 2020 was an exciting year for HCL Commerce with two major releases that energized our customers, partners and the market. That energy was captured in the Sneak Peek webinar for this event. Gary amps up the excitement even further as describes the future of the platform. Herman Miller talks B2B Commerce, V9 and Analytics Catch Brian Gillespie’s best Conan O'Brien impression as he talks with Rob Richardson of Herman Miller and discovers some of the unique ways they engage with customers and dealers. Rob will also share the unexpected benefits of moving to V9 and why analytics are so important to Herman Miller. To wrap up, we'll demonstrate HCL Unica Discover's ability to gather powerful insights about your customers' behavior. Hot DAM! Simplified Content Creation and Management Everyone wants more power and control of the customer experience. HCL Commerce has made it easier for business users by embedding CMS and DAM capabilities directly into Management Center. Hear from Aaron Pickrell and Avnet who have been creating engaging experiences through the use of content. The Next Generation of Commerce is Cloud...
Marketing & Commerce | January 6, 2021
It’s Almost Here – the Fall 2020 Release Launch Event
January 12th is less than a week away, which means in no time at all, you’ll be able to see all the great new capabilities available in our latest release. Want to put more world class into your customer experience? We’ve given you more control, more power for better customer experiences. Empower your business users to create compelling customer experiences with a powerful content management system (CMS) Accelerate the delivery of engaging customer experiences through the digital asset manager (DAM) Simplify syndication of your content to any sales or marketing channel to ensure your customers get the right content and information when they need it. Looking to optimize your merchandising? Now you can quickly and easily capture and analyze behavioral data to sell more. Visualize the health of your digital business in one place with Google Analytics and Google Tag Manager Detect and address user struggles in real-time to improve the customer experience Use behavioral insights to proactively retarget customers who didn’t buy Need a more flexible, agile and scalable platform? Cloud native delivers the platform portability you want across cloud and hybrid for your commerce, data and customer experiences. Simplify deployment of high impact changes and updates to innovate faster Easily extend the customer experience with a fast and flexible integration framework Single click deployment to Google Cloud Platform to enable new commerce sites in minutes We are all about showing, so join any of our 4 sessions to see what our new release delivers and how it can help you sell more. Register Here