In the world of manufacturing and production, there is very little room for error. However, with the season we are in, there is even less room for error. To keep companies’ cash flow moving and growing, every detail and every order matters. Today there are fewer planes flying and fewer cars on the road, which all means, fewer parts getting ordered. This is going to cause a shift in production over the next couple years. What is your company doing to find new streams of revenue and still reducing costs? Are you partnered with the right vendors, to help your cash flow evolve with the times? 

 

At HCL we are going Beyond the Contract to make sure our customers are prepared for every order through their site. We understand that it is all about the right promotion, right product, right parts, right customer at the right time. We want to be a part of your entire business model and we know to get there we need to be intensely client focused. This includes our product roadmaps, lab advocacy, transparent development processes, high-velocity releases and consultative teams. We want to make sure we are partnering outside the sale and after the sale helping customers be more successful. Going Beyond the Contract means finding strategic partners that will work with us to make sure our customers are getting the service they deserve.

 

On June 4th, HCL announced its strategic partnership with Google. Google Cloud will be HCL preferred cloud platform and HCL will be Google’s preferred commerce solution. In a recent press release, Kevin Ichhpurani, Corporate Vice President, Global Ecosystem at Google Cloud said ““It is more important than ever for firms spanning all industries to deliver strong, customer-centric eCommerce experiences. We’re proud that Google Cloud infrastructure will power HCL Commerce, helping businesses leverage the elasticity and reliability of Google Cloud and ultimately delivering positive eCommerce experiences for customers around the world.” One of the ways HCL Commerce is building stronger, long-term relationships is by expanding B2B customers engagement.

 

There are 2 different E-commerce solutions that companies have implemented over the years; B2C and B2B. Both platforms are there for companies to increase revenue while maintaining a lower total cost of sale. Yet, by adding both of these solutions but not having them work simultaneously together, there is a chance that cannibilization is taking place.

 

Think about a car battery manufacturer. They mostly sell in bulk to AutoZone, Walmart, etc. However, with fewer people on the road, these distributors simply don’t need to keep as much stock on the shelves. If the car battery manufacturer can create a channel to sell straight to the consumer, they no longer need to sell (as much) in bulk sales to wholesalers causing major companies to find alternative suppliers. In order to avoid this cannibalization of sales many companies deploy a B2B2C approach, leveraging a multi-site capable platform, to allow their distributors to create a new revenue stream.

This revenue solution is called “Multi-site”. Multi-site allows individual consumers to go on a B2B site and order straight from the distributor that they would have originally bought from. Extending the example above, instead of an individual consumer going straight to the car manufacture site to order one car battery, they would click on the battery they need and it would bring them to AutoZone’s site and they would buy it from there. This seems like it would get complicated when you think of all the different inventory exchange sites there are but this is where HCL thrives – the more complex and the more customers a business has, the better our solution is.

 

B2B Organizations going digital does have a risk of cannibalization and disruption of traditional channels, but it doesn’t have to be, B2B2C is a perfect solution to create more revenue through new revenue streams for the manufacturer and distributor. Multi-site capabilities are the way you can achieve this.

Comment wrap
Further Reading
article-img
Marketing & Commerce | June 15, 2021
Cloud Native – the Future of Commerce
The future of commerce IS cloud-native. We are investing heavily in our cloud-native capabilities because we believe this and so do our clients – so much so that they trust our vision to grow their sales beyond $160 billion annually.
article-img
Marketing & Commerce | June 14, 2021
Performance, Scalability & Security
  HCL Commerce has been a beacon of reliability for its clients dating back 20 years. With the move to a cloud native architecture, we’ve managed to improve upon that reliability by delivering elastic scalability, untouchable security and massive performance benchmarked to 100,000 orders per hour. When you can’t risk your site going down, HCL Commerce is the only choice. Read on to see where we are continuing to invest in this core benefit to support our growing clients.   Market-Leading Performance The biggest B2B and B2C organizations in the world rely on HCL Commerce to help them sell more. Our performance is tested in the real-world so our benchmark isn’t the only-proof point. We have companies who’ve managed nearly 47,000 orders per hour and seen 52% YoY growth and one who hit 500 orders per second at peak! Whether it’s a peak selling day or sustained growth, our platform is built to support your growth.   Reduce TCO The investment in cloud-native commerce wasn’t just to bring agility, flexibility and control to our clients, but also help them reduce the time, effort and cost to maintain the platform. The elastic scalability of the cloud-native platform, whether they are on-premise or in a public/private cloud, the containerization of business services, the support of DevOps and CI/CD processes all mean that they can build differentiating experiences in less time and sell more with less effort. Reliable and Secure Peace of mind knowing that your platform will always be available to your customers whether your planning for a big promotion or selling peak or if you get hit with an unexpected surge, cloud-native commerce delivers the security and reliability to ensure you can keep selling more. Register for our Summer 2021 CommerceConnect to see live demos and hear from clients and leaders!...
article-img
Marketing & Commerce | June 9, 2021
Optimized Business & User Experience
HCL Commerce is all about simplifying and streamlining a business user’s everyday work. For this theme, our product teams will deliver innovations and enhancements to the platform that enable our clients to create amazing customer experiences. Read te blog for more information.
Close