In an ideal world, B2B pricing would be easy, a base price with a simple hierarchical pricing model. Unfortunately, that’s not how it works in the real world. You are no longer in control of your own pricing – expect customers, channels and sales teams to request new pricing models frequently, either to make it easier for the customer to buy, match a competitor pricing strategy or have the ability to apply contractual terms to a sale. Get pricing wrong and expect the impact to be immediate and potentially long-lasting to your revenues.

ERP may be your source for all pricing information but it’s your customer-facing platforms that need the flexibility to keep you relevant in today’s market. In this whitepaper, we will address 5 ways complex pricing can impact your B2B Commerce strategy and why:

    • A lack of pricing flexibility will result in lost revenue
    • Customers expect pricing to be more dynamic
    • B2B Commerce platforms are not all the same
    • Your ERP solution is not the answer to complex pricing
    • Complex pricing is inevitable (regardless of company size)

If you are going to B2B Next in Chicago Sept 30-Oct 2, come and talk with us in person at the LiveArea booth #718

Comment wrap
Further Reading
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Marketing & Commerce | October 12, 2022
B2B Commerce has Moved to the Top of The Digital Agenda – Are You Gearing up for Digital B2B?
Many industries have identified B2B markets as a major source of revenue growth. In fact, B2B online customer touchpoints and interactions are seen as top development challenge in 2022 read the blog to know more.
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Marketing & Commerce | October 6, 2022
Recap of our webinar ‘Getting Into Marketplaces?’
Watch the webinar to comprehensively understand the marketplace and why you must consider the marketplace for your eCommerce strategy.
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Marketing & Commerce | August 30, 2022
HCL Commerce Medals in 11 out of 12 categories in the 2022 Paradigm Report
The Paradigm B2B report is an exclusive annual publication crafted by Andy Hoar and the world’s leading authority on B2B eCommerce business & strategy.
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