In an ideal world, B2B pricing would be easy, a base price with a simple hierarchical pricing model. Unfortunately, that’s not how it works in the real world. You are no longer in control of your own pricing – expect customers, channels and sales teams to request new pricing models frequently, either to make it easier for the customer to buy, match a competitor pricing strategy or have the ability to apply contractual terms to a sale. Get pricing wrong and expect the impact to be immediate and potentially long-lasting to your revenues.

ERP may be your source for all pricing information but it’s your customer-facing platforms that need the flexibility to keep you relevant in today’s market. In this whitepaper, we will address 5 ways complex pricing can impact your B2B Commerce strategy and why:

    • A lack of pricing flexibility will result in lost revenue
    • Customers expect pricing to be more dynamic
    • B2B Commerce platforms are not all the same
    • Your ERP solution is not the answer to complex pricing
    • Complex pricing is inevitable (regardless of company size)

If you are going to B2B Next in Chicago Sept 30-Oct 2, come and talk with us in person at the LiveArea booth #718

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Further Reading
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Marketing & Commerce | February 22, 2021
Get the Most Out of the New B2B Buyer and Seller Administration Enhancements
When it comes to B2B Commerce, self-service is key to an optimal buying experience. With our recent releases, including Sapphire, our new Headless React based / API driven B2B Reference Storefront, registering and managing your organization, buyers and approval has never been easier. To register your Organization, simply click Sign In and then select Organization Registration. You will then complete a brief registration form within which you will register your organization as well as an organization administrator account. Upon completion of the registration form, your registration request will be sent for Approval to the Seller. As the Seller, you will then login to the HCL Commerce Management Center and launch our newly designed business tools. Yes! No more need for legacy browser support to run these important tools!!!! We have overhauled these capabilities and developed modern Angular based tooling, which leverage our robust APIs and embedded them directly in Management Center. In this case, as the Seller we want to approve these organization and organization administrator registration requests. These approvals are located under Approvals. You will benefit from lots of great search and filtering capabilities to find exactly what you need quickly. For example, using filters you are able to view only those requests that are pending. Approving/rejecting these requests are as simple as clicking on the proper option under Actions. Here you can also enter in any comments we may want to be stored with each request. You’ll then see that your two approvals have been processed and they are in Approved status. Now that the Seller has approved the Organization and Organization Administrator registration requests, the Buyer can login to the Sapphire storefront. With the new Sapphire storefront, we’ve also included a variety of useful Dashboard views. One very useful view is the Administrative Tools. This provides the...
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Cloud Native, Marketing & Commerce | December 21, 2020
Fall 2020 Release, the March of Cloud Native and the Evolution of Commerce
With the GA of HCL Commerce’s Fall 2020 release (watch the release video here) we have taken another massive step forward in the evolution of digital commerce. It has long been our belief that by investing in cloud native for our architecture, we will gradually displace the notion that multi-tenant SaaS is the de facto standard for customer experience platforms. Each new innovation that we bring to market and is embraced and adopted by our customers, proves that cloud native delivers what they need to ensure they are creating innovative, engaging and differentiated customer experiences – whether B2B, B2C or B2B2C. We are lucky to work so closely with our customers across these different business models because they help us understand the “Why” driving the groundswell of adoption of cloud native: Portability – This is a simple concept but one that gets glossed over with multi-tenant SaaS solutions. The idea that the customer would want to move their software to any cloud - public, private, hybrid or any combination, isn’t even a consideration in the multi-tenant world. It’s one choice, take it or leave it. But with cloud native you have choice to deploy where you want, how you want and when you want. You have control of the decision based on capabilities offered by that cloud provider that makes the most sense for your business. Custom Customer Experiences – Digital has quickly become critical to a business’ success. Hand in hand with that growth is the increased need to create unique customer user journeys that serve the needs of your buyers as well as differentiate your business from your competitors. You need to stand out and cloud native commerce gives you unlimited ability to set your brand apart. Extensibility – While cloud native empowers business users to create unique...
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Marketing & Commerce | December 16, 2020
Revshare: is it the right eCommerce model for your business?
Revshare is simply a financial model, where the costs outlined above are calculated over the life of the contract, bundled up, and sold back as a percentage of revenue, with an expected outcome to recoup all costs incurred, plus make profit. Read the blog to know more deatils
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