Plans to shake up the industry and grow rapidly

 In a matter of a few short weeks after selecting HCL Commerce and Perficient as their digital transformation partner, 2-10 Home Buyers Warranty (“2-10HBW”) went live on V9 with the first phase of their new digital initiative that will create a holistic customer view and enhance the user experience www.2-10.com.

 2-10HBW, a home warranty company that provides products and services for homeowners, real estate professionals, and builders, provides its customers online access to products and services, including purchasing coverage, filing a claim, and viewing the status of their claims and coverage, among other capabilities.

 “We’re excited to announce this project and to collaborate with such capable partners,” said Steve Martinez, Chief Innovation and Technology Officer at 2-10 Home Buyers Warranty. “As we continue to grow our business, we have been highly selective of the technology we use to ensure it can support us as we evolve, and we believe HCL Commerce has the capability to scale to meet our needs. A project like this requires a trusted partnership, and Perficient has proven themselves to be a collaborative and reliable partner with the experience to match.”

 “2-10 Home Buyers Warranty is one of the premier home warranty companies, and we’re thrilled to partner with them to digitally transform their business,” said John Ambrose, managing director of Perficient’s commerce practice. “Today’s customer platforms provide users with seamless experiences at their fingertips while giving businesses the visibility they need to acquire new customers and retain existing ones. We look forward to collaborating with HCL and deploying our expertise to deliver a quality customer experience to 2-10 Home Buyers Warranty.”

 Another great example of how HCL Commerce goes beyond the transaction to help our clients deliver an innovative end-to-end customer experience. With a cloud native architecture and the agility of an API-First approach, HCL Commerce helps clients get to market quicker, differentiate their brands and grow their business. You can read the Perficient announcement here.

 

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Further Reading
Marketing & Commerce | November 23, 2020
Why Agility is the #1 Critical Capability in Commerce
The events this year have permanently accelerated the move to digital. As always, the shift has not been universal, with the outcome based on their existing digital maturity or their industry segment read blog for more details.
Marketing & Commerce | November 20, 2020
What it means to go Beyond the Transaction
18 months ago, IBM WebSphere became HCL Commerce, part of the HCL Software unit. I, like many of my colleagues, wasn’t quite sure what to expect. But one of the key messages the leadership team ingrained in us is that HCL Software and HCL Commerce by extension, would be an organization focused on helping our customers excel.
Marketing & Commerce | November 10, 2020
Understanding your customers intentions, and why you should care…!
First let’s will look at why it is important to understand your customers intentions when they search and interact with your Ecommerce site. Many studies show that shoppers using on-site search are, on average, two* times more likely to convert than shoppers that do not search. So, when someone searches on  your site it is important to understand what they want and get them to it quickly. Secondly, mainstream consumer technology and voice assistants such as Alexa and search engines like Google are creating new "Human Computer Interaction" paradigms and expectations from consumers. This will become table stakes to compete in the world of ecommerce creating a knock-on effect for traditional ecommerce search interactions too. Defining the best digital Journey Helping you navigate around this and any new expectations can be simplified by breaking it down into bite size chunks. The first chunk to look at is how you can understand your customers intentions on your site, once you do that it can help you curate an amazing and relevant digital experience. This does raise the question, "how do we know what sort of experience they need"? This can be easier than you think. Human behavior in the retail context can be very predictable and mapped out in journeys. So of you may have been in one of these fun workshops: Once you have mapped out your customers journey the next step is a nice approach that I stole from a retail guru and mentor which has turned out to be very useful. 1) Take the context of the consumer be it: online, instore, mobile, with pushchair & screaming baby, and so on. 2) Take the product or service category: is it essential, discretionary, influencer led & lifestyle signaling, and so on. Armed with these two key points on context and...
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