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Marketing & Commerce | August 3, 2021
HCL Commerce earns 8 medals, including a Gold!
  The Paradigm B2B Enterprise and Mid-market reports are live! This in-depth vendor analysis is a dedicated assessment of the top ecommerce platforms in the B2B space led by Andy Hoar, a long-time analyst and influencer in the B2B ecommerce space. Andy and his team conducted extensive research including live demonstrations with Q&A, interviews with customers and more to ensure a comprehensive and accurate reflection of the platforms’ capabilities. HCL Commerce medaled almost as much as Michael Phelps! We received medals in 8 out of 10 categories for both the Mid-market and Enterprise reports, a significant improvement over the 2020 reports where we received medals in 5 out of 10 categories. We also increased the quality of our medals from 4 bronze and 1 silver in 2020 to 3 bronze, 4 silvers and a gold! I think the biggest story is to come out of this is that Andy (and the analyst community) is starting to see the improvements we are making in our platform and the fundamental benefits inherent in cloud-native commerce. The proof is in the pudding as they say and by showing Andy what’s possible and having our clients tell him how powerful the platform is, we’ve seen the positive outcome in the 2021 report. Below are some of the areas Andy highlighted for HCL Commerce: 1. Handles complexity well 2. Ability to create custom catalogs 3. Facility for spinning up and managing dealer sites 4. Strong promotions functionality 5. Mature back-end interfaces and punchout- related workflows And a great quote directly from Andy: “Customers spoke highly of HCL Commerce’s platform stability and performance with one customer calling it “very powerful.” Some clients commented about HCL’s limited independent partner footprint, underpowered functionality in a few key product areas (e.g., PIM, OMS), and the measurable effort that can...
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Marketing & Commerce | July 20, 2021
Unlocking the Future of Commerce with Cloud Native
What is Cloud-Native Commerce and Why Does it Matter?Digital commerce was revolutionized by the introduction of cloud computing over two decades ago. Cloud provides merchants with obvious benefits read the blog for more details.
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Announcing HCL Commerce on Now
We are excited to announce that HCL Commerce on Now is now available. Everybody loves HCL Commerce but what is HCL Now and why do we have an offering called HCL Commerce on Now? Here is the complete details.
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Marketing & Commerce | July 20, 2021
Announcing Unica Discover on HCL Now
As part of the HCL Now launch, Unica Discover on HCL Now is now available as a cloud-native-as-a-service solution.
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Marketing & Commerce | July 13, 2021
6 Capabilities Every Marketplace Needs
Are Marketplaces the fastest growing sales channel? Demand for marketplaces is high and according to Digital Commerce360, just 24 months ago, there were approximately 70 vertical B2B marketplaces. Today, that number is 250 marketplaces and counting. 1 In the report, it’s examined how demand from B2B buyers shifted from off-line, to online, to marketplaces, and why the shift is permanent. It also talks about the rise of Amazon B2B, but this is where my opinion differs!  I think the B2B market has learned a valuable lesson from B2C and does not want to fuel the growth of Amazon selling on their platform.  As a result, B2B organizations want to stay away from using Amazon driving the growth of vertical industry marketplaces or the desire to start their own marketplace. Online Marketplaces are not a new concept - but what are the critical capabilities that you need from a marketplace? When you are looking to extend seamlessly from your Commerce Platform, there are niche marketplace vendors in the market but to make the user experience seamless, you should look for a solution that is built specific for the Commerce platform architecture. Capabilities that enable quick time to market, low cost of operations and ease of participant setup and enablement, along with support B2C, B2B, B2B2C, C2B, Buy-side, Sell-side requirements, with role-based access control and approval flows. Top 6 Must-Have Features of a Marketplace Searchable and filterable content: Not much explanation needed here – but with commerce platforms adding voice and visual search, from a consistency of experience you need to include new ways to help customers find your products and services. Booking and Order Process (Order Management): This capability is used to order products or services by the users and get information about the order by the publisher. And here developers need to add communication channels between users and publishers....
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Marketing & Commerce | July 8, 2021
Business Impact Analytics
HCL Unica Discover leverages a powerful analytics engine that can tie real-time customer behaviors to core business functions. Allowing for data-backed decision making, based on historical customer behaviour.

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