Marketing & Commerce

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Number of Posts: 178
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Marketing & Commerce | May 12, 2021
Unica Discover – Configuring HBR (Health-based Routing) Transport Service Pipeline Agent
In the world of marketing, the customer is a real asset. And to deliver great customer experiences, the marketing team needs to dive right into the customer insights - what they like, when and where to reach out, what people are interested in, and how best to connect. Unica Discover is the offering of Unica Suite that helps you by providing behavioral insight into the online user journey, allowing you to deliver the kind of optimized experience that improves conversion and makes users want to visit again. In this blog today, we will highlight the Health-based Routing) Transport Service Pipeline Agent of Unica Discover and how you can easily configure it. Transport service is a 32-bit process. Multiple pipeline agents are running under transport service. HBR is one of the pipeline agents. HBR can run the main process (parent pipeline) and also child pipelines. Original HBR agent has a limitation: parent and child pipelines are sharing the same memory allocation. 32 bits process can utilize up to 2 GB. Often, memory utilization exceeds the 2GB limit, and transport service is restarting or just stays down. The goal is to - Optimize and improve the performance of HBR agent. Fully Utilize all hardware (RAM) resources of the machine. SOLUTION MODULE AND KEY FEATURES Health-Based Routing enables the routing of hit data to multiple canisters for processing based on the health and load on each canister. Use HBREx agent instead of the original HBR. The Extended HBR session agent (HBREx) implements multiple child pipelines for an individual pipeline in the canister to better utilize memory. This improves the hits processing performance of the pipeline. The difference between original HBR and Extended HBR (HBREx) is that child pipelines are running separate processes in HBREx and are no longer part of the parent pipeline process....
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Marketing & Commerce | May 11, 2021
How Search Powers the Future of Commerce
Circumstances over the last year coupled with consumer trends around digital engagements, have made transforming to digital first a minimum viable prerequisite. But to go beyond simply surviving, B2B and B2C businesses must start with search for any new digital commerce strategy. A well-organized search strategy will improve all facets of your customer engagement from the direct impact of better, more relevant search results to the overall enhancement of your customer’s experience by leveraging the data your search engine collects. HCL Commerce partnered with Ray Wang and Constellation research to create a guide to help you think through digital search as part of your larger digital commerce strategy. The result is five best practices you can apply to optimize your project: Preview search to provide textual and visual suggestions. Search autocomplete to suggest keywords during search. Faceted search uses attributes (such as product or content features) as criteria for shoppers to explicitly filter for their search results. Full-page search lays out the initial results based on ascertained relevance Store- and product-level search bridges the gap between physical and online shopping by identifying shoppers' ZIP codes to enable a geographical lookup of nearby inventory. Why does this matter? Search is rapidly becoming the heart of the customer experience and it often initiates the buyer journey before customers even hit your site. When they do, they expect to find exactly what they want quickly and easily and if they can’t, they are happy to leave - meaning not only do businesses lose revenue, but they actively push customers to their competitors. However, there is a gap between customer expectations and what can be delivered by (traditional) search and personalization capabilities which leads to frustration for both buyers and sellers. What’s the solution? Without giving too much away, the solution entails an integrated...
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Marketing & Commerce | May 11, 2021
Optimized Business and User Experience
This pillar is one that will be receiving ongoing focus throughout the next few years, because the business user tools represent the “face” of the product, and are the main way that our customers interact with it. No matter what capabilities we have, if our tools don’t expose them properly, it’s effectively unavailable to our customers. We want to ensure that our customers who are interacting with the product day to day, are able to leverage and make full use of the features we’ve worked so hard to include in the product. For those of our customers who have been with us for a while, you’ve already seen the complete rewriting of some of our oldest tools: the Accelerator, Admin Console, and Org Admin Console. Now we’re turning our attention to some of the capabilities that have been inside the Commerce Management Center (CMC). To that end, in our next release, we will be launching the first phase of two new tools: Search and Commerce Composer. Search is one that we’ve had some tooling for, but it’s been buried inside of two other interfaces – Catalog and Marketing. However, search is definitely a large enough focus area that it needs its own set of tooling, and with the introduction of our new ElasticSearch engine and the new capabilities that come with that, the time is right to provide a Search tool. To start, we will focus on exposing the new functionality that ElasticSearch gives us. In follow-on releases, we will fold the existing capability into the new tools - things like SEO, search rules, and synonyms. The second new undertaking will be a re-implementation of our Commerce Composer tool, rewritten in our new architecture, enabling control of the layout for the React sample stores, Emerald and Sapphire. For the first...
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Marketing & Commerce | May 7, 2021
Performance Testing HCL Commerce with HCL One Test
As more and more business in both the B2B and B2C space is driven through the digital commerce platform, it is imperative that organizations ensure their web sites maintain the performance and reliability required to deliver great customer experiences.
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Marketing & Commerce | May 5, 2021
Traditional MRM vs Collaborative Work Management
It’s a marketer’s world. Customers can be reached by virtually any medium (email, SMS, social media) a marketer puts their mind to. But with so many channels, meeting customer expectations, understanding their needs, and formulating strategies to provide a great customer experience, the list of marketing "to do's" is much longer than it used to be. Hence Marketing Resource Management has become an essential part of new marketing approaches. What is MRM? Forrester1 defines marketing resource management as enterprise marketing technology that helps marketers with financial planning, performance measurement, collaboration and calendaring, project management, content production, asset management, brand compliance, and marketing fulfillment. MRM is not a new space, but marketers need to take a fresh look at available solutions. As the MarTech landscape has exploded over the past decade, marketing operations has become the backbone that keeps all of the tools and processes working together to achieve the organization's goals - encompassing everything from planning, processes, execution to technology and resource allocation. MRM includes the resources available to internal teams and the relationships with external stakeholders and approval processes. MRM lets you organize, automate and optimize marketing tasks. The Purpose MRM fulfills MRM exists to save time and marketing resources. Think of just one single marketing task – for example, preparing an email marketing campaign. The list of activities includes the coordination between your marketers, graphic designers, copywriters, and others involved – it is time-consuming and, therefore, costly. This was just an email campaign; consider the cost of running hundreds like these together. For every hour spent on this, you lose focus on other marketing collateral or company growth. With MRM in the picture to manage the assets, tools, and operations, it is easier and more cost-efficient. Creative Approvals - Easily float creatives to brand, legal and other teams for...
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Marketing & Commerce | April 28, 2021
Unica is available on the HCL Software Solution Factory!
If you haven’t, you really should meet SoFy, which is HCL Software’s Solution Factory! It is another major step in Unica’s Cloud Native Journey. So, you may be thinking: what, how, why? Glad you asked: WHAT: SoFy provides access to dozens of HCL Software products and services! Products, including: Application Security, Databases, Integration, Testing, Workload Automation, Configuration Management, and now – Unica! Services, including: Data Stores, Scheduler, Code Security Scanning, Data Mapper, Test Engine, and Data Synthesis. HOW: SoFy provides enterprise-grade technologies that are exposed through: Dynamic deployable microservices. Accessed through well-designed REST APIs. Leveraging modern container and orchestration technologies. Integrated with smart common Services. WHY: SoFy provides bespoke solutions at your finger-tips that: It can be rapidly deployed to any cloud environment. Easily secured, monitored, and managed. Provide simple, consumption-based licensing. Once logged into SoFy, the fun can begin! With SoFy, you can: 1) Explore: A catalog of Products and REST APIs that are enabled for Kubernetes as Docker images and Helm charts, 2) Create: A set of microservice SoFy tools to help users discover and combine those APIs and products into SoFy solutions, including: a) A list APIs & products, generate solution Helm chart, deploy into test cluster and b) A simple GUI over these services, including Swagger UI for REST API documentation and 3) Release: A set of common SoFy services that run inside a SoFy solution, providing consistent setup & management of the solution. Accessing SoFy Getting started with SoFy is easy! SoFy presents as a web application available via any Web Browser.  As with any web application, users – customers, partners, and HCL staff – need to “sign up” for SoFy. You can go directly to the Register for SoFy page using the following link: https://www.hcltechsw.com/sofy/request-access. The screenshot below displays the sign-up page. Also, you can...
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