Marketing & Commerce

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Number of Posts: 146
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Number of Posts: 146
Unica Journey - Dynamic Content and Offers
Marketing & Commerce | January 22, 2021
Unica Journey – Handling Dynamic Content using Decision and Engagement Split
With the increasing number of touchpoints for the customers to engage with a brand or their product, mapping out a customer’s journey has become increasingly complex. Despite that, customer journey mapping is important as it helps in unraveling customer's expectations, gain insight into their mental model, and helps in creating a personalized omnichannel experience. HCL Unica Journey is a product developed for marketers, helping them design the entire customer journey using different capabilities of Unica Journey like Touchpoints, Engagement split, Decision splits, etc. Unica Journey helps marketers communicate with their customers using different touchpoints like Email and SMS. Marketers can integrate the Journey touchpoint with different Email and SMS connectors and quickly deliver their contents/offers to the targeted audiences. Supported Email Delivery Connectors – Unica Deliver, Mailchimp, and Mandrill using HCL Link. Supported SMS Delivery Connectors – Unica Deliver, Twilio using HCL Link. Use Case: As a marketer,  I would prefer to send desired content/offers to the customers based on their hobbies along with personalization with a single click. If the customer has a hobby of ‘Reading’ then as a marketer, I want to send content/offer related to books/magazines to this customers and those who love ‘Music’ I must send content/offer related to some musical instruments, etc. Unica Journey can send dynamic offers/contents to the customers using the preferred delivery channel. The decision split of Unica Journey has a strong capability to do segmentation based on desired conditions. Journey can send desired contents/offers to the set of people who belong to that segment. Let's have a look at how we can achieve it with Unica Journey. Steps 1. Entry Source creation: The marketer needs to create an Entry source where he can upload the customer data in any supported data import formats, as shown below. E.g., CSV file in this...
Marketing & Commerce | January 19, 2021
Five Star Feedback for HCL Commerce Connect!
We’ve wrapped another great virtual event for our customers and partners and the feedback was better than we could have wished for! Thanks to all of those who attended and if you missed it, don’t fear! It is all available on-demand. Teaming with customers, partners and industry experts, we delivered 4 sessions where we spoke to the future of HCL Commerce and how we’re going to get there (hint: through continued investment and close collaboration with our customers and partners) and introduced our three latest WOWs. Below is a quick recap of the sessions and links to see them on-demand: A Double Play from HCL Commerce Watch our fearless leader Gary Schoch as he lays out our strategy and vision. 2020 was an exciting year for HCL Commerce with two major releases that energized our customers, partners and the market. That energy was captured in the Sneak Peek webinar for this event. Gary amps up the excitement even further as describes the future of the platform. Herman Miller talks B2B Commerce, V9 and Analytics Catch Brian Gillespie’s best Conan O'Brien impression as he talks with Rob Richardson of Herman Miller and discovers some of the unique ways they engage with customers and dealers. Rob will also share the unexpected benefits of moving to V9 and why analytics are so important to Herman Miller. To wrap up, we'll demonstrate HCL Unica Discover's ability to gather powerful insights about your customers' behavior. Hot DAM! Simplified Content Creation and Management Everyone wants more power and control of the customer experience. HCL Commerce has made it easier for business users by embedding CMS and DAM capabilities directly into Management Center. Hear from Aaron Pickrell and Avnet who have been creating engaging experiences through the use of content. The Next Generation of Commerce is Cloud...
Unica Interact message Connector
Marketing & Commerce | January 13, 2021
Real-Time Offer Personalization with Unica Interact
A country’s tourism website is planning an email campaign featuring special travel packages to entice 2021 tourism. The company would like to deploy strategic emails offering real-time offer personalization for its customers. Let's understand with the help of this article the goals of the company, the challenges they face, and how Unica Interact can help them in strategizing the entire offer strategy. GOAL Make business user aware of how Interact message connector works. To deploy the Interact message connector in the WebSphere application server. To test the message connector tag to verify personalized offers are getting displayed. CHALLENGE Unfortunately, the company is limited in its backend digital capabilities (no Java or SOAP) and anticipates problems with customers who open emails where only HTML content is possible. The company is looking for a solution to provide real-time offer management in situations where you only have control over the web content that is loaded on the client’s side. SOLUTION Unica Interact is a sophisticated real-time interaction solution to personalize the customer experience and determine the next best action for customer engagement across various channels such as websites, call centers, point-of-sale, ATM’s, kiosks, and more. KEY FEATURE Unica Interact Message Connector allows email messages and other electronic media to make calls to Unica Interact to allow personalized offers to be presented at open-time and when the customer clicks-through the message to the specified site. This is accomplished by using two key tags: The image tag (IMG), which loads the personalized offers at open-time, and the link tag (A), which captures click-through information and redirects the customer to a specific landing page. STEP-BY-STEP SOLUTION 1. MessageConnector gets installed with the Interact installation itself.  The path of msgconnector folder in our windows environment is as follows Path :- C:\HCL\Unica\Interact\msgconnector 2. Deploy the ‘MessageConnector.war’ in the WAS profile....
Marketing & Commerce | January 8, 2021
Unica Discover is Cloud Native!
Cloud-native is the biggest enabler of the generation and helps you to deliver business value by providing you the flexibility to quickly incorporate user feedback for continuous improvement. With the latest feature release, Unica Discover has become cloud-native. Why go Cloud-Native? Cloud-Native applications have several advantages over typical on-premises deployments. Unlike traditional applications, Cloud-Native application resources are automatically provisioned and released with an on-demand allocation of infrastructure. With auto-scaling, complex up-down process needs are addressed, and resources are paid for on a need-only basis. Container-based platforms decrease the time taken to deliver new products and services to market.  HCL understands the customer's needs to have a stable infrastructure that is also primed to scale up or down based on the times of the year. Reduced cost through containerization and the ease of managing the infrastructure will translate to a better customer experience. Unica Discover Is Dockerized! Along with the traditional on-premises solution, Unica Discover is now cloud-ready for any infrastructure options with Docker containerization. With this, Unica Discover has become more flexible, scalable, and manageable, leveraging the Continuous Integration / Continuous Delivery (CICD) model. Dockerized CICD upgrades will allow upgrades, features, enhancements, and fixes to be delivered to customers more frequently and reduced time for testing and deployment! A traditional Unica Discover deployment has Linux components (DNCA and Packet Forwarder) and Windows components (Routing, Processing server, Reports, Replay server, and DB server). All of the Windows components can be deployed in one server or distributed across servers for larger-scale implementations, and the servers themselves can be physical or virtual. In the cloud-native deployment, we have containerized these components and provided Docker images for each. The ports required for communication within the different components, capturing data from Packet Forwarder to DNCA, and forwarding that data to Routing are all automatically managed...
Marketing & Commerce | January 6, 2021
It’s Almost Here – the Fall 2020 Release Launch Event
January 12th is less than a week away, which means in no time at all, you’ll be able to see all the great new capabilities available in our latest release. Want to put more world class into your customer experience? We’ve given you more control, more power for better customer experiences. Empower your business users to create compelling customer experiences with a powerful content management system (CMS) Accelerate the delivery of engaging customer experiences through the digital asset manager (DAM) Simplify syndication of your content to any sales or marketing channel to ensure your customers get the right content and information when they need it. Looking to optimize your merchandising? Now you can quickly and easily capture and analyze behavioral data to sell more. Visualize the health of your digital business in one place with Google Analytics and Google Tag Manager Detect and address user struggles in real-time to improve the customer experience Use behavioral insights to proactively retarget customers who didn’t buy Need a more flexible, agile and scalable platform? Cloud native delivers the platform portability you want across cloud and hybrid for your commerce, data and customer experiences. Simplify deployment of high impact changes and updates to innovate faster Easily extend the customer experience with a fast and flexible integration framework Single click deployment to Google Cloud Platform to enable new commerce sites in minutes We are all about showing, so join any of our 4 sessions to see what our new release delivers and how it can help you sell more. Register Here  
Marketing & Commerce | December 31, 2020
Unica Deliver – Digital Marketing Automation @ Scale
In our experience supporting Unica in a variety of Martech configurations, we can see that there are a number of common questions around robustness, customization, automation, and most importantly, security customers frequently come to support with various problems with their existing delivery mechanism, which includes: ● Multiple configurations needed for integration ● Instability caused by unplanned system changes and downtime ● Performance challenges ● Application glitches - duplicate email delivery because of network connectivity. ● Security & GDPR ● Product defect and enhancements managed over multiple vendors ● Incomplete documentation and support skill sets needed to implement a full solution. This article will help you to understand the challenges our customers face with many martech stacks today. The article will also introduce some of the benefits and features of the Unica Deliver V12.1 Existing delivery mechanism: Issues & challenges today. Introducing HCL Unica Deliver To overcome these challenges, HCL introduced HCL Unica Deliver in V12.1 to provide seamlessly integrated, automated, and ad hoc engagement of customers across digital channels with timely, personalized digital messages. Unica Deliver operates with Unica Campaign, Unica Journey, and Unica Interact. When you install Campaign, several Deliver components and tables are automatically installed as part of the Campaign installation. You don't need to bother about the separate installation as Deliver works with SQL Server, DB2, Oracle, MariaDB, HCL OneDB as system databases. Our customers can choose any database they wanted to use with Campaign. Benefits of Unica Deliver Unica Deliver helps to resolve all the above issues, and in addition to that, it provides various benefits to the marketer. Digital Channel Coverage: Seamlessly integrate with an ever-expanding ecosystem of digital messaging touchpoints, including email, SMS, and more. Unified Omni Channel Experience: Leverage the powerful context and continuity offered by the Unica Platform’s system of record, ensuring that...
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