More and more businesses are transforming themselves digitally and relying on their website to drive their business.

HCL is in the process of implementing a state-of-the-art Learning Management System to enable and promote people for their skills within the product. Read the blog for more details.

We are excited to announce the release and general availability of our latest Spring update to the Unica 12.1 cloud-native integrated marketing platform - Unica 12.1.0.4. The Unica Spring Release strengthens the platform’s cloud-native foundation with more flexible deployments and a diverse stack. It deepens the integrated platform’s core capabilities with coverage for more social channels, better planning, rich Insights, and enhanced personalization. Finally, it broadens digital marketing with the addition of mobile PUSH messaging. Your omnichannel customer engagement gets more impactful with updates to Unica Journey in this release. As marketers, not only can you define multiple goals and key milestones for your journeys but now track those goals with a wave and funnel stats, export the reports providing you powerful insights to proactively recalibrate your journeys. Exporting journey audiences to an external database is also now possible with the new Unica Link JDBC connector. Your audience outreach also gets wider with integrated WhatsApp messaging in Journeys, and AdTech targeting through our new Google AdManager audience syndication capability (in addition to Facebook and LinkedIn) built on Unica Link.  In Unica Deliver, we have added key capabilities that can give your digital marketing a major PUSH. Now you can engage audiences on the go with world-class integrated PUSH messaging through Unica Deliver and Kumulos. Bring agility to your message build experience with search, offer integration and PUSH support in the QuickBuilder mail editor and Optimize your SMS messaging strategy with out-of-the-box insights on SMS link clicks. With these key enhancements and our already existing Email/SMS/WhatsApp channel coverage, Unica Deliver can provide you the breadth and depth of digital messaging, all from a single integrated platform. In Unica Campaign, we have added support for new customer databases (Actian Vector and Oracle 12c/19c with ODBC). We have also introduced Improvements in the...

Quadrant Solutions is an emerging analyst organization, who has their finger on the pulse of commerce. Read blog for more details.

Real-time marketing has become one of the most important marketing techniques in today’s consumer world. Real-time decision-making can be most effective when you exploit given customer interaction by capturing a variety of valuable data.   Unica Interact has a great feature called ‘Real Time Attributes’ which helps to capture more and more meaningful real-time data and then use the same in decision logic. What is it? Unica Interact can handle dynamic values for attributes, where values are set or updated at the moment the interaction happens, such as the total amount of a shopping cart, the current location of the customer, etc. It is a prerequisite to adding the attribute as a profile column in the mapped table. Even if an attribute is to be provided via API parameters or other sources, the attribute name must be manually added into profile table columns. With the introduction of ‘Real-Time Attributes, if the marketer wants to use a new attribute in the segmentation logic at Flowchart as well as Strategy level, then there is no need to add the same in the profile table columns. How will it help? Consider a scenario for an Insurance company where the marketer wants to capture a ‘keyword’ from real-time transactions to determine the insurance segment for a particular customer and then present him the best offer accordingly. Now with traditional Unica Interact, this new attribute has to exist in the mapped profile table in order to create an expression in flowcharts or strategies. It is an unnecessary hassle for the marketer to add a corresponding column in the profile table, again map the table, and then use the attribute in an expression. Real-Time attributes will make the life of a marketer easier. A marketer will be able to create, manage and use such attributes without adding those...

Software as a Service, or SaaS has been the darling of the software industry for the past decade. Read the blog for more details