Marketing & Commerce

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Number of Posts: 130
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Number of Posts: 130
Marketing & Commerce | November 23, 2020
Why Agility is the #1 Critical Capability in Commerce
The events this year have permanently accelerated the move to digital. As always, the shift has not been universal, with the outcome based on their existing digital maturity or their industry segment read blog for more details.
Marketing & Commerce | November 20, 2020
What it means to go Beyond the Transaction
18 months ago, IBM WebSphere became HCL Commerce, part of the HCL Software unit. I, like many of my colleagues, wasn’t quite sure what to expect. But one of the key messages the leadership team ingrained in us is that HCL Software and HCL Commerce by extension, would be an organization focused on helping our customers excel.
Marketing & Commerce | November 17, 2020
Unica Named a November 2020 Gartner Peer Insights Customers’ Choice for Multichannel Marketing Hub.
HCL Software is excited to announce that Unica, a leading enterprise marketing solution, has been recognized as a November 2020 Gartner Peer Insights Customers’ Choice for Multichannel Marketing Hub (MMH). Our team at Unica takes great pride in this distinction, as customer feedback continues to shape our products and services. In its announcement, Gartner explains, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals, taking into account both the number of reviews and the overall user ratings.” To ensure fair evaluation, Gartner maintains rigorous criteria for recognizing vendors with a high customer satisfaction rate. Here are some excerpts from customers that contributed to the distinction: “A solid product with deep user community and good integrator expertise in region.”- Head Of Marketing Data & Analytics in the Finance Industry “HCL Unica is a great Campaign Management tool which generate good revenue for organisation.”- Senior Manager in the Services Industry "HCL Unica is a great ROI Marketing Automation tool.”- Associate Director in the Manufacturing Industry Read more reviews for Unica here. Everyone at Unica is deeply proud to be honored as a November 2020 Customers’ Choice for Multichannel Marketing Hub. To learn more about this distinction, or to read the reviews written about our products by the IT professionals who use them, please visit the Customers’ Choice announcement. To all of our customers who submitted reviews, thank you! These reviews mold our products and our customer journey, and we look forward to building on the experience that earned us this distinction! If you have a Unica story to share, we encourage you to join the Gartner Peer Insights crowd and weigh in. The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used...
Marketing & Commerce | November 12, 2020
Manage TVC-Grid Validation in Unica Plan – A Systematic Way
Marketers are always looking for tools and processes to manage their marketing operations, streamline workflows, optimize the budget spend, resources, and manage other marketing assets. MRM is a single solution that can take care of all your needs, from strategic planning to executing a certain marketing activity and ensuring that consistency binds the team together. Unica Plan is the solution that Unica Suite offers to manage all your marketing needs and activities. HCL Unica Plan (Formerly known as Marketing Operations) supports the feature called Tabular View Control (TVC) Grid, where the marketer can choose and arrange the different attributes like Text, Numeric, Date, etc. which they want to use for tracking their business activities. Grids are mainly used for collecting data, in the user interface, it appears like a table or a list. You can enter data into the cells of the grid according to the selected attributes and their data type. Apart from this, the product supports the customization of grid attribute(s) with validation; for example, the attribute should start with a specific character/word OR attribute should not allow entering beyond a certain limit OR attribute should only allow data between a certain range, etc. “com.unicacorp.uap.grid.validation.plugin.GridValidatorPluginImpl” validator is delivered with HCL Unica Plan which can help you to define the validations on-grid attribute(s). This validation plug-in supports two types of rules. ROW: row-level rules are executed first. GRID: grid-level rules are executed after row-level rules. HCL Unica Plan ships with the following sample rules. BeginsWithRule DateCheckRule RangeCheckRule UniqueCheckRule This article will help you to understand the grid validation, data validation rules, and how to implement the ROW level validation using the "BeginsWithRule" rule with the Text Single Line Type attribute. Let’s follow the step by step approach to learning the validation. Create the new grid frame using the Form...
Marketing & Commerce | November 10, 2020
Understanding your customers intentions, and why you should care…!
First let’s will look at why it is important to understand your customers intentions when they search and interact with your Ecommerce site. Many studies show that shoppers using on-site search are, on average, two* times more likely to convert than shoppers that do not search. So, when someone searches on  your site it is important to understand what they want and get them to it quickly. Secondly, mainstream consumer technology and voice assistants such as Alexa and search engines like Google are creating new "Human Computer Interaction" paradigms and expectations from consumers. This will become table stakes to compete in the world of ecommerce creating a knock-on effect for traditional ecommerce search interactions too. Defining the best digital Journey Helping you navigate around this and any new expectations can be simplified by breaking it down into bite size chunks. The first chunk to look at is how you can understand your customers intentions on your site, once you do that it can help you curate an amazing and relevant digital experience. This does raise the question, "how do we know what sort of experience they need"? This can be easier than you think. Human behavior in the retail context can be very predictable and mapped out in journeys. So of you may have been in one of these fun workshops: Once you have mapped out your customers journey the next step is a nice approach that I stole from a retail guru and mentor which has turned out to be very useful. 1) Take the context of the consumer be it: online, instore, mobile, with pushchair & screaming baby, and so on. 2) Take the product or service category: is it essential, discretionary, influencer led & lifestyle signaling, and so on. Armed with these two key points on context and...
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Marketing & Commerce | November 10, 2020
Don’t Miss our Fall 2020 Release Sneak Peek
Hard to believe we’re closing in on the end of 2020. It has been a crazy year! Yet despite all of the challenges our team and our customers and partners have faced, we have stayed positive and worked together to bring you our 2nd major release in 2020. Truly a collaborative effort with our customers and partners who have extended themselves beyond the transaction to ensure we are always bringing relevant, impactful improvements to the platform. Our Fall 2020 release is going live on December 11th and features some phenomenal additions to help you sell more stuff. To give you a little preview of what’s coming, including live demos across our three wows, we are hosting a Sneak Peek webinar on November 20th to demonstrate: World Class Experience - More control, more power for better customer experiences. Building on the 9.1 release, we are embedding a Content Management Solution and a Digital Asset Management Solution that makes it even easier for your business users, merchandisers, marketers to create engaging experiences and manage compelling content like shoppable videos. Optimized Merchandising - Capture and analyze behavioral data to sell more stuff With the integration of behavioral analytics from HCL Discover, you can proactively target your customers based on a deeper understanding of their behavior on your site, taking actions to improve their experience and engage them with timely and relevant content. Additionally, this release enhances our customer data platform with the integration of Google Big Query and Google Analytics360 enabling you to have all your customer data in one place for a holistic view of their behavior Cloud Native - Build and run scalable applications in modern dynamic environments such as public, private and hybrid clouds Underpinning everything we do is our Cloud Native strategy. Need to scale to 30-40K transactions a...
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