Unica Campaign is an advanced campaign management solution that brings with it the powerful segmentation capabilities of outbound, multi-channel, multi-wave batch campaign execution, and tracking. But how does everything operate in the background, how does the Campaign connect or integrate with the other products in the suite? There is a restful approach of doing it. Yes, we are talking about the REST APIs. So what is REST APIs, and how are they used in creating Campaign objects is a question which has multiple aspects and areas. The HCL Campaign REST API to manipulate campaigns, offers, offer lists, attributes, and target cell objects. What are REST APIs? You are trying to search and book your flights on the internet, and in a few seconds, you have the results. That is the function an API performs, helping two systems talk to each other. REST is an approach that facilitates such communications by assisting in creating APIs keeping a specific set of rules in mind. I work as a Unica Support Engineer and a Client Advocate, and I come across many different Unica use cases and questions. One thing I have observed is that while using REST API calls to create campaign objects, people struggle to do configurations required in the Platform. The challenges can vary, like using the sample JSON body, parameters needed to execute API calls, or updating the configuration values for any version of REST APIs. This article focuses and helps to understand and perform configurations in Platform. To execute REST API calls, we use the Postman tool as it's been used by most of the users and our clients while working with REST API calls. Configurations at Platform Side 1. Increase a token's lifetime, which is used for authentication in API calls. - Navigate to: Affinium|Manager|miscellaneous. - Increase Token Lifetime...

We have customers everywhere. Every customer engages with your brand on different channels and in a different manner. Every interaction you make should be consistent across channels, to ensure the customer is consistent in understanding the message your brand is trying to convey. With the right strategy and right tools, you can achieve better sales and gain more customer retention. We should be following the same strategy when we roll out offers. I work as a Unica Support Engineer and a Client Advocate. I come across many different Unica use cases and questions. One thing I have observed thus far is that only a few of our clients fully utilize the potential of Unica Interact. Especially around capturing user activities on the real-time channel and responding with the best possible message which can be delivered through an outbound channel. I know many Interact use cases involve a real-time interaction where an outbound follow-up is essential. Imagine an existing or prospective customer visited your website, added a few items to their basket, then left the website. Are there any follow-up actions that you can trigger with Interact, such as dropping an email after the session? The answer is YES! I will try to explain how this is possible using Interact Triggered Messages. What are Interact Triggered Messages? The Unica Interact User Guide defines them as a functionality utilized to deliver offers to a different channel than the one where the request was sent in Interact. These offers are triggered by predefined user events and/or event patterns. Once an event or event pattern is triggered, the eligibility conditions determine what offer selection method is used and which channel is being used for offer delivery. You can define your triggered messages from the Interact Triggered Messages tab in Interact. You must also configure...

The blog describes how to present offers on the page which do not not have server-side programmatic control over the page display. We offer a simple solution to deal with this use case.