Tony Arnold is careered data and analytics focused CMO holding several CMO positions throughout his career and notably was featured in Inc. Magazine as a Web Strategy Award Winner. He has a unique marketing, customer data, and technology background which includes working in various senior level marketing positions as client, vendor, and consultant, across B2C, B2B, software, consulting, data IDR, retail, financial, manufacturing, and advertising businesses. Tony led the Sears Holding implementation of Unica which processed 25B customer contacts yearly and delivered $2.1B incremental revenue annually.  He co-presented numerous times with Unica founder Yuchun Lee. Tony also has ownership and implementation experience with Unica and nearly every competing marketing solution on the market. Tony is a hands on builder spending his free time making things, welding, fabricating, and working on refurbishing old motorcycles.