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Tony Arnold
CMO Unica | Head of Strategy
Tony Arnold is careered data and analytics focused CMO holding several CMO positions throughout his career and notably was featured in Inc. Magazine as a Web Strategy Award Winner. He has a unique marketing, customer data, and technology background which includes working in various senior level marketing positions as client, vendor, and consultant, across B2C, B2B, software, consulting, data IDR, retail, financial, manufacturing, and advertising businesses. Tony led the Sears Holding implementation of Unica which processed 25B customer contacts yearly and delivered $2.1B incremental revenue annually.  He co-presented numerous times with Unica founder Yuchun Lee. Tony also has ownership and implementation experience with Unica and nearly every competing marketing solution on the market. Tony is a hands on builder spending his free time making things, welding, fabricating, and working on refurbishing old motorcycles.
Posts by Tony Arnold
Marketing & Commerce | June 30, 2020
Welcome to Unica Live!
Unica Live is our brand new digital events platform that consolidates all of our enablement, event and strategy content into one easy-to-access platform. It is our dynamic solution to meet our customers’ needs and expectations for an all-encompassing and easy-to-access resource destination.
Marketing & Commerce | June 15, 2020
The Journey to Version 12.1
Twelve short months ago, I was hired by HCLSoftware to drive the Unica brand into the future. With a clear-cut vision for what the brand could be and should be, I was energized by the opportunity to help refresh a category-leading brand. To accomplish this in a timely manner, I knew three key things had to happen.
Marketing & Commerce | March 31, 2020
The Next Chapter of Unica
First and foremost, as we all work through the global effect of coronavirus (COVID-19) and its impact on our lifestyle and communities, we hope that you and your loved ones are safe. With the health and safety of our employees and customers being our top priority, HCL quickly adopted a work from home strategy.
Marketing & Commerce | July 9, 2019
Acquisition of Unica is Complete- What’s Next?
Unica is back. Now that HCL had finished acquisition of Unica, what happens next. What does it mean for the clients and where is it headed in future?
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