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Sumitra Chachar
Unica Evangelist | Product Manager
About
With 14+ years of experience as a Product expert, she’s been leading the development of world-class Enterprise on-premise as well as SaaS products in the marketing automation space. She is one of the core members of the Unica team responsible for the strategy and development of the Unica Journey and Unica Link. She is passionate about helping customers with their digital marketing strategy and execution.
Posts by Sumitra Chachar
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Marketing & Commerce | June 17, 2022
Unica Journey Accelerator
Managing templates in Unica Journey is also now much easier with enhanced search, categorization into folders. Let's learn more about it.
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Marketing & Commerce | August 27, 2020
Introducing Goal-Based Marketing with Unica Journey
To do goal-based marketing well, you need to get the moving parts right. The first is setting the goals for each milestone. Then, the sequencing of communications around key dates, milestones, or triggers.
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Marketing & Commerce | February 26, 2020
Journey – What a strategic marketing initiative looks like in Unica V12
‘Creating personalized customer experiences.’ This is the most common tagline or message that brands/businesses tend to convey these days.
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Marketing & Commerce | September 6, 2018
Using Campaign Outbound Triggers
An outbound trigger is the execution of a command, batch file, or script (that is stored on the Campaign Application Server) that takes place after a flowchart or process is run. You can define triggers to perform virtually any action, such as opening an application, sending an email, or running a program.
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Automation | August 27, 2018
Using Campaign Inbound Triggers
This blog will take you through the Inbound Triggers – triggers sent from other applications to Campaign.
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Marketing & Commerce | July 11, 2018
Campaign Execution Best Practices
  The Campaign is the most used tool and the backbone of your marketing ecosystem. Here are the best practice recommended for Campaign users after years of working with this engine. Incorporate the 4 principles of Best Practices into your group Reuse, Organize, Automate and Share. ​ Execution specific Best Practices Create derived fields or custom macros when you need an aggregation of data that doesn’t exist currently on the database. Create control groups at the lowest level of segmentation, and use the random selection functionality provided in the software. When building a new campaign meet as a group and brainstorm the new design before building it.  Then after the campaign is built, meet again as a group to review the design and evaluate the campaign from all three vantage points: Performance, Ease-Of-Use, and Flexibility. Define offer and promotion history so that each discreet contact with a customer can be identified in the database. Use Campaign user attributes to capture more information or create derived fields to support this requirement. Use ‘Check Syntax’ for syntax checking at all times. Use the ‘Summary Tab’ to capture Campaign metadata and descriptive information. Apply suppressions early in the Campaign design process (so that your surviving population is smaller as you progress down the processing chain). To obtain waterfall or cascading counts, use a separate process box for each Select or Segment process, the results can then be displayed with the cell waterfall report. Use the ‘Cell Size Limit’ function to limit output records to particular channels based on constraints. When entering multiple conditions in SELECT and SEGMENT process boxes, enter criteria piece per line and place the AND/OR operators on a separate/newline.  Enter the AND/OR operators in ALL CAPS. Use the ‘General Tab’ to capture comments about the processes you have created. When creating multiple...
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Marketing & Commerce | June 19, 2018
Campaign APIs – Be REST Assured
Representational state transfer (REST) or RESTful Web Services is a way of providing interoperability between computer systems on the Internet.
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