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Sripriya Gupta
Technical Support Engineer for Unica
Sripriya Gupta is a Unica Evangelist who works as Technical Support Engineer for Unica, in that order. She works towards providing great CX on the support front and creating content for blogs and videos for extended support. She is also a Yoga enthusiast and loves to create content on various social media platforms in her free time.
Posts by Sripriya Gupta
Marketing & Commerce | July 8, 2021
Privacy Matters: Unica is GDPR Compliant
What is GDPR? The General Data Protection Regulation (GDPR) is the toughest privacy and security law in the world. Though it was drafted and passed by the European Union (EU), it imposes obligations onto organizations anywhere, so long as they target or collect data related to people in the EU. Why should we be concerned? As marketing management software, Unica, would involve personal data during two main activities: Data gathering and profiling and Targeting. Information related to customer interaction is collected to analyze the market and create unique customer profiles. Naturally, the more personal data is used in conducting marketing activities, the more challenging it becomes for organizations to ensure compliance. There are tough penalties for those companies and organizations who don’t comply with GDPR- there could be fines of up to 4% of annual global revenue or 20 million Euros, whichever is greater. It is of utmost importance that you are GDPR compliant. What will be covered? The HCL Unica rely heavily on our customers’ owned Databases. HCL provides a utility that allows our HCL Unica customers to generate SQL scripts for deleting customer's personal data from the software's System Table Database.  These scripts will be available for: Platform, Campaign, Interact, Opportunity Detect, Plan, Deliver, and to a lesser extent, Optimize solutions. How? HCL is making several changes to HCL Unica to assist organizations with the European Union’s new General Data Protection Regulation (GDPR). All the products provide a utility that generates SQL scripts that will, once run on the HCL Unica solutions’ System Tables Database, purge the system tables of personal data for your customers who have requested for their personal data to be deleted. Following are the steps in a nutshell: 1. Run gdpr_purge.bat / sh. 2. Review the SQL Output generated by the GDPR tool. 3. Take a backup of the...