Sripriya Gupta is a Unica Evangelist who works as Technical Support Engineer for Unica, in that order. She works towards providing great CX on the support front and creating content for blogs and videos for extended support. She is also a Yoga enthusiast and loves to create content on various social media platforms in her free time.
As marketing management software, Unica, would involve personal data during two main activities: Data gathering and profiling and Targeting. Information related to customer interaction is collected to analyze the market and create unique customer profiles.