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Siddharth Deshpande
Architect for Unica Cloud-Native Solution
About
Siddharth Deshpande is the architect for the Unica Cloud-Native Solution. He has been working on Unica products for over 5 years.
Posts by Siddharth Deshpande
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Marketing & Commerce | August 25, 2021
Unica Discover Helm Deployments
Windows applications constitute a large portion of the services and applications that run across organizations. Containers provide a modern way to encapsulate processes and package dependencies, making it easier to use DevOps practices and follow cloud native patterns for Windows applications. Along with the benefits of Docker, like reducing hardware resource costs, ease-of-use, portability, scalability, and modularity of deployments, Kubernetes provides container-orchestration capabilities for automating application deployment (rollout and rollbacks), workload scaling, and high availability. Helm charts leverage Kubernetes packages to streamline the installation and management of applications deployed on Kubernetes. Why Helm Charts based installations When building and deploying applications, Helm Charts provide the ability to leverage Kubernetes packages through the click of a button or single CLI command.  Kubernetes is a powerful tool. However, several challenges can hamper its adoption – e.g., deployment complexity, steep learning curve, etc. Helm charts help reduce the complexity of deployments. Helm Charts can be shared within an organization or across organizations to avoid effort duplication and achieve higher efficiency with completely automated and configuration-driven installation & deployment. How to Deploy Unica Discover Cloud Native Solution Unica Discover, as we know quickly helps in identifying sessions that experienced user struggle and diagnose pain points, by capturing the user experience so you can then mitigate negative user experience and identify and proactively retarget users through marketing or recovery campaigns. Let's understand a little about the deployments for Unica Discover. With the launch of SoFy you can now run Discover and other Unica Products in Kubernetes. This all can be accomplished in three easy steps: Explore the Catalog, Create a Solution, and Release to the Cloud. With Unica Discover launch on HCL Now (Powered by HCL Solution Factory (SoFy)) you do not need anyone else to host or Manage the Discover Platform for you, you can do it...
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Marketing & Commerce | September 9, 2020
Unica- A Cloud Native Marketing Platform
Why Unica Cloud-Native? We are in the midst of an information technology revolution driven by the cloud. The emergence of containers, with their fast startup, standardized application packaging, and isolation model, is further contributing to efficiency and agility. Along with the benefits of Docker like reducing hardware resource costs, ease-of-use, portability, scalability, and modularity of deployments, Kubernetes provides container-orchestration capabilities for automating application deployment (rollout and rollbacks), workload scaling, and high availability. Helm charts leverage Kubernetes packages to streamline the installation and management of applications deployed on Kubernetes. 1. Faster release pace  Unica Docker Images will be rolled out for each release and/or fix pack. Time to market has become the key differentiator between the most innovative organizations and their lagging competition. With this deployment approach, Unica can build and ship more value to its customers. With this deployment approach, it is very easy for customers to consume new releases. 2. Better CX HCL Unica will ship Docker Images with new features faster and keep iterating continuously. An extensive set of APIs in the Unica Products would enable integrations with enterprise data stores. Overall, Cloud-native applications allow you to improve your customer experiences. 3. Ease of Application management Cloud-native also has many options to make infrastructure management effortless. With helm charts, application management, monitoring, deployments will be easy, automated, and configuration driven. 4. Reduced cost through containerization Containers make it easy to manage and secure applications independently of the infrastructure that supports them. The industry is now consolidating around Kubernetes for the management of these containers at scale. Alongside Kubernetes, there’s a host of powerful cloud-native tools and standardization of infrastructure and tooling. This, along with open-source technologies, drives down costs. Pricing flexibility models are all enabled with a cloud-native deployment approach. 5. Building Reliable systems With modern cloud-native approaches...
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Marketing & Commerce | August 19, 2020
Unica is Dockerized
Great things come with Unica V12! We recently published a series on The 12 Things We Love About Unica V12.0, which focuses on the aspects unfolding from being a place for centralized offer management to the capabilities of turning cloud-native for deployments. It has demonstrated how Unica is easier to install, scale on-demand, faster to upgrade, and has received so much interest. #UNICAisDockerized  Docker is currently one of the most popular containerization technologies and an industry buzz. At HCL, we understand our customers’ need for greater usability, flexibility, and a high level of stability. We strive to provide all of this and more with the latest technology.  As Docker becomes more popular along with the availability of tools like Kubernetes and Helm, it has become a boon for IT professionals who have the requisite expertise. This not only includes pre-built Docker images but also leverages the orchestrating capability of Kubernetes and Helm. It is never a repeated day at HCL Software for any of our recently acquired products, including the full Unica Suite. With v12.1 release, Unica has dockerized all of its products, and Docker Images can now be deployed on Kubernetes using Helm charts. Dockerized Unica Products have many advantages ranging from easy installation to cloud readiness. What Problems Does Docker Solve for the CMO, CTO, the Marketing Leadership, and the User? For the Leadership (CMO, CTO, other C levels), the most significant problem is that of software currency and reliability. Software version stagnation is a known problem occurring in the Martech space. This is a situation, where whatever initial version of Martech software is installed, is rarely upgraded. The company faces challenges in experiencing great new features such as the goal-based marketing in Journey or the drag and drop features that come along with the new features and...

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