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Shruti Jadhav
Associate Research Director Quadrant Solutions
About
Shruti Jadhav is an Associate Research Director at Quadrant Knowledge Solutions. She is responsible for planning, managing and conducting global strategic market outlook, market insights, technology guide, SPARK Matrix analysis, and user consulting assignments. Shruti’s research focus areas include retail and eCommerce, customer experience, digital commerce, marketing technology, and such others. Shruti is also a part of user and vendor consulting group that focuses on delivering various consulting projects, including technology architecture planning, vendor/technology selection strategies, operational due diligence, and custom market intelligence. As part of the global Megatrends and industry convergence analysis, Shruti is tracking the impact of advanced analytics, AI, ML, and automation technologies on global technology developments and its overall market impact.
Posts by Shruti Jadhav
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Marketing & Commerce | September 1, 2021
Is Cloud Native the Answer to Being Customer-Centric?
Factors such as rising digitalization and increased spending capabilities have dramatically changed the meaning of customer experience. Product features and prices are no longer the primary consideration in the digital age, as customer experience is becoming the primary differentiating factor. Customers expect brand owners to provide a personalized experience across touchpoints and interaction channels, ensuring a seamless digital commerce experience. According to multiple studies conducted by Quadrant, customers are ready to pay a premium price for better and personalized services. The retailers and brand owners focusing on delivering exceptional and personalized customer experiences are increasingly becoming more profitable and are winning over the competition. A customer-centric approach helps organizations drive improvements in customer loyalty, brand image, messaging consistency, and revenue growth. The majority of retailers have transformed their digital commerce and CX-specific technology landscape by adopting cloud-based applications and services. However, traditionally architected cloud-based applications lack the necessary agility, speed, and performance required to adapt to the growing business complexities, demanding customers, and ever-increasing competition. In a fast-paced digital-savvy economy, retailers are required to transform their digital commerce operations to drive a culture of innovation and gain the necessary business agility to ensure long-term and sustainable success. Therefore, cloud-native architecture is increasingly becoming the current industry norm, enabling organizations to future-proof their technology investment and drive a culture of continuous improvements. Cloud-native is an approach to designing and building applications based on microservices-based architecture running on containers and dynamic orchestration platforms. Unlike traditional monolithic architecture, cloud-native applications are automatically optimized for optimum performance across any cloud environment with container infrastructure, including private, public, on-premises, hybrid clouds, or edge locations. The cloud-native approach follows agile development and DevOps principles, supporting continuous integrations and continuous delivery (CI/CD) along with continuous deployment. The applications are designed, developed, and delivered collaboratively by development, IT...
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