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Shilpa Dhabale
Technical Specialist, Unica Interact
About
Shilpa is a Technical specialist working with Team Unica Interact. She has been working with the Unica team for the last 12 years. She also has experience of working with the Unica Campaign Engineering team for +5 years.
Posts by Shilpa Dhabale
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Marketing & Commerce | December 16, 2021
Serving the next best Offer from Interact to Journey Audience
Journey now supports offer integration with different channels, Deliver, Link, and Interact. The article explains steps involved in setting up the next best offer
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Marketing & Commerce | February 3, 2021
Unica Interact – Better Handling of Learning Attributes with Auto-Binning
Segmentation in marketing allows brands to tailor their efforts in the right direction to the right audience. It lets you divide your customer base into segments based on their characteristics, demographics, age, gender, salary, and many such factors.
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Marketing & Commerce | September 18, 2020
Introduction to FlexOffers in Unica Interact
Marketers design their segmentation logic using only a few conditions on profile attributes. Many such rules allow marketers to leverage the rich set of functionality provided in spreadsheet software, like sorting, search, filters, etc.
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Marketing & Commerce | May 7, 2020
Reduce Contact Fatigue with HCL Unica Suite
HCL’s Unica suite, which helps in outbound as well as Inbound marketing via different channels, has the capability to avoid or to reduce the Contact Fatigue.
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