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Sagar Padhye
Technical Architect – Unica
About
Sagar Padhye has been implementing the install, upgrades, and performance tuning of HCL Unica software's different modules for 14+ years. He has 16+ years of marketing automation & software industry experience. He is resourceful in building POCs, business consulting (delivering solutions), troubleshooting tech support issues, queries, and test management. He is committed to customer success.
Posts by Sagar Padhye
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Marketing & Commerce | January 13, 2021
Real-Time Offer Personalization with Unica Interact
A country’s tourism website is planning an email campaign featuring special travel packages to entice 2021 tourism. The company would like to deploy strategic emails offering real-time offer personalization for its customers. Let's understand with the help of this article the goals of the company, the challenges they face, and how Unica Interact can help them in strategizing the entire offer strategy. GOAL Make business user aware of how Interact message connector works. To deploy the Interact message connector in the WebSphere application server. To test the message connector tag to verify personalized offers are getting displayed. CHALLENGE Unfortunately, the company is limited in its backend digital capabilities (no Java or SOAP) and anticipates problems with customers who open emails where only HTML content is possible. The company is looking for a solution to provide real-time offer management in situations where you only have control over the web content that is loaded on the client’s side. SOLUTION Unica Interact is a sophisticated real-time interaction solution to personalize the customer experience and determine the next best action for customer engagement across various channels such as websites, call centers, point-of-sale, ATM’s, kiosks, and more. KEY FEATURE Unica Interact Message Connector allows email messages and other electronic media to make calls to Unica Interact to allow personalized offers to be presented at open-time and when the customer clicks-through the message to the specified site. This is accomplished by using two key tags: The image tag (IMG), which loads the personalized offers at open-time, and the link tag (A), which captures click-through information and redirects the customer to a specific landing page. STEP-BY-STEP SOLUTION 1. MessageConnector gets installed with the Interact installation itself.  The path of msgconnector folder in our windows environment is as follows Path :- C:\HCL\Unica\Interact\msgconnector 2. Deploy the ‘MessageConnector.war’ in the WAS profile....
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