Rohit is a Product Manager for Unica at HCL. He is using his end-user experiences to advance and enhance the marketing automation platform. His past experiences are around marketing automation technologies. He has helped organizations improve and mature the collaboration between Sales, Marketing, and Customers by utilizing the marketing digitization technologies. Lives by the mantra of "always learning and always improving".
HCL Unica is the marketing automation platform that helps customers achieve personalization at scale. Unica 12.1.1., also available as a cloud native-as-a-service.
Marketing reports are a great way to look for insights from the ongoing campaigns or other activities. They help in developing strategy & next set of action