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Raja Adaikalasamy
Head of Product Management
About
Raja heads the Unica Product Management team. Raja brings over 20 plus years of diverse experience and leadership to the portfolio with an extensive background in marketing automation and enterprise applications. Raja is passionate about how technology can make a positive difference in every sphere of life.
Posts by Raja Adaikalasamy
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Marketing & Commerce | July 30, 2021
Releasing the new feature pack – Unica 12.1.1 Summer Release
We're excited to announce the release and general availability of latest Summer update to Unica 12.1 cloud native integrated-Unica 12.1.1.
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Marketing & Commerce | April 12, 2021
Unica 12.1 Marketing Platform Spring Release: Platform FeaturePack 12.1.0.4
We are excited to announce the release and general availability of our latest Spring update to the Unica 12.1 cloud-native integrated marketing platform - Unica 12.1.0.4. The Unica Spring Release strengthens the platform’s cloud-native foundation with more flexible deployments and a diverse stack. It deepens the integrated platform’s core capabilities with coverage for more social channels, better planning, rich Insights, and enhanced personalization. Finally, it broadens digital marketing with the addition of mobile PUSH messaging. Your omnichannel customer engagement gets more impactful with updates to Unica Journey in this release. As marketers, not only can you define multiple goals and key milestones for your journeys but now track those goals with a wave and funnel stats, export the reports providing you powerful insights to proactively recalibrate your journeys. Exporting journey audiences to an external database is also now possible with the new Unica Link JDBC connector. Your audience outreach also gets wider with integrated WhatsApp messaging in Journeys, and AdTech targeting through our new Google AdManager audience syndication capability (in addition to Facebook and LinkedIn) built on Unica Link.  In Unica Deliver, we have added key capabilities that can give your digital marketing a major PUSH. Now you can engage audiences on the go with world-class integrated PUSH messaging through Unica Deliver and Kumulos. Bring agility to your message build experience with search, offer integration and PUSH support in the QuickBuilder mail editor and Optimize your SMS messaging strategy with out-of-the-box insights on SMS link clicks. With these key enhancements and our already existing Email/SMS/WhatsApp channel coverage, Unica Deliver can provide you the breadth and depth of digital messaging, all from a single integrated platform. In Unica Campaign, we have added support for new customer databases (Actian Vector and Oracle 12c/19c with ODBC). We have also introduced Improvements in the...

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