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Rahul Radke
Senior QA, Unica Journey
About
Rahul is a Senior QA for Unica Journey product. He was a part of the testing team for Unica Journey integration with Unica Deliver and Link He has more than 13 years of industry experience and is associated with Unica for the last 1 year.
Posts by Rahul Radke
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Marketing & Commerce | January 22, 2021
Unica Journey – Handling Dynamic Content using Decision and Engagement Split
With the increasing number of touchpoints for the customers to engage with a brand or their product, mapping out a customer’s journey has become increasingly complex. Despite that, customer journey mapping is important as it helps in unraveling customer's expectations, gain insight into their mental model, and helps in creating a personalized omnichannel experience. HCL Unica Journey is a product developed for marketers, helping them design the entire customer journey using different capabilities of Unica Journey like Touchpoints, Engagement split, Decision splits, etc. Unica Journey helps marketers communicate with their customers using different touchpoints like Email and SMS. Marketers can integrate the Journey touchpoint with different Email and SMS connectors and quickly deliver their contents/offers to the targeted audiences. Supported Email Delivery Connectors – Unica Deliver, Mailchimp, and Mandrill using HCL Link. Supported SMS Delivery Connectors – Unica Deliver, Twilio using HCL Link. Use Case: As a marketer,  I would prefer to send desired content/offers to the customers based on their hobbies along with personalization with a single click. If the customer has a hobby of ‘Reading’ then as a marketer, I want to send content/offer related to books/magazines to this customers and those who love ‘Music’ I must send content/offer related to some musical instruments, etc. Unica Journey can send dynamic offers/contents to the customers using the preferred delivery channel. The decision split of Unica Journey has a strong capability to do segmentation based on desired conditions. Journey can send desired contents/offers to the set of people who belong to that segment. Let's have a look at how we can achieve it with Unica Journey. Steps 1. Entry Source creation: The marketer needs to create an Entry source where he can upload the customer data in any supported data import formats, as shown below. E.g., CSV file in this...
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