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Rahul Bhagat
Posts by Rahul Bhagat
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Marketing & Commerce | September 17, 2019
Unica Director – ActiveMQ Configuration for Flowchart Monitoring
Unica Director provides the users with the capabilities to monitor Campaign flowcharts. This allows the user to see flowchart execution data like (running, stopped, paused, completed, failed), etc. Additionally, the user can see the details like start time, end time, and the time taken by each process box execution. Monitoring also allows the user to check the query execution underlying to each process box. This blog explains - How flowchart execution details become available in Marketing Software Director using Active MQ? Before we start discussing on how to configure ActiveMQ, I suggest taking a look at preparations that are needed beforehand. You can refer to blog - How to get ready to install Unica Director? How it happens? Flowchart execution data is important for the marketer to plan flowchart execution activities better. A marketer needs a lot of details to be on top of execution monitoring. Moreover, this information also allows the marketer to resolve the execution failures and tune the flowchart executions better. This vital information consists of: List of all flowchart being executed Flowchart execution start/end time Flowchart execution status (running, stopped, paused, completed, failed, etc.) Flowchart process boxes execution statues Process box execution start time / end time Underlying queries being executed and time is taken by each database query in process box execution This information is primarily available with Campaign application (with Campaign analytical server). To share this information with Director, it is internally passed from Campaign analytical server to Campaign Web application. Irrespective of if the user has configured Director, or not this information would be available with Campaign web application. Campaign web application can share this information via message queue (in this case, Active MQ). This does not have any restriction on the user to configure Active MQ on Campaign web application. Active MQ...
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Marketing & Commerce | August 5, 2019
How to get ready to install Unica Director?
Overview: Enterprise applications like Unica Campaign are usually deployed across complex architecture. For example – If the Campaign web application is installed on one machine (or storage), then the Campaign Analytical server (listener) is installed on a separate machine. The Campaign web application is deployed in standalone application server instance or in a clustered application server deployment. This is also possible for the Campaign Analytical server which can be deployed in the clustered environment. Now many of you would be asking; why we are talking about this deployment structure while planning to Install Unica Director. Let me try to explain this. For reference, we will be taking an example of the deployment architecture below to explain the Unica Director Server and Agent installation requirements. This reference deployment architecture includes a Load Balancer (or webserver), a clustered deployment of the Campaign web application and a clustered installation of the Campaign Analytical Server (listener) components. Unica Director – Server and Agent: Unica Director communicates in a server and client topology, the Server and Agent are two different components. The Server can be installed on any machine, this machine should not be a dedicated system but needs to be in the same subnet as Campaign components are deployed. The Server application provides capabilities like user interface, authentication, job queues, environment management, etc. The Agent should be installed on the system running the Campaign components, for example, the Agent needs to be installed on the system running Campaign Analytical Server. If the Campaign Analytical server is installed in a cluster, then the Agent needs to be installed on all machines. Also, the agent needs to be installed on a machine running the web application server where Campaign is deployed. If the web application is clustered, then the agent needs to be installed on all...
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Marketing & Commerce | September 27, 2018
Planning for Marketing Effectiveness
Planning for a campaign is much easier with Marketing Suite products which are designed to cater to every marketing objective or activity. Marketing Effectiveness helps in reducing the time and budget for any Campaign. The below article will help to understand the steps
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