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Rahul Bhagat
About
Rahul is leading Unica engineering development efforts. He has worked with multiple products in the Unica portfolio like Campaign, Interact, Collaborate, Journey, and Deliver. He has over 11+ years of experience working with the Unica Suite of products.
Posts by Rahul Bhagat
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Marketing & Commerce | December 9, 2020
Unica 12.1 – Licensing – Quick Start for Customers
Unica V12.1 has been released to power the next generation goal-based marketing, and Unica v12.1 is the first release to enable an HCL Licensing portal called FlexNet.
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Marketing & Commerce | September 17, 2019
Unica Director – ActiveMQ Configuration for Flowchart Monitoring
Unica Director provides the users with the capabilities to monitor Campaign flowcharts. This allows the user to see flowchart execution data like (running, stopped, paused, completed, failed), etc.
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Marketing & Commerce | August 5, 2019
How to get ready to install Unica Director?
Overview: Enterprise applications like Unica Campaign are usually deployed across complex architecture. For example – If the Campaign web application is installed on one machine (or storage), then the Campaign Analytical server (listener) is installed on a separate machine. The Campaign web application is deployed in standalone application server instance or in a clustered application server deployment. This is also possible for the Campaign Analytical server which can be deployed in the clustered environment. Now many of you would be asking; why we are talking about this deployment structure while planning to Install Unica Director. Let me try to explain this. For reference, we will be taking an example of the deployment architecture below to explain the Unica Director Server and Agent installation requirements. This reference deployment architecture includes a Load Balancer (or webserver), a clustered deployment of the Campaign web application and a clustered installation of the Campaign Analytical Server (listener) components. Unica Director – Server and Agent: Unica Director communicates in a server and client topology, the Server and Agent are two different components. The Server can be installed on any machine, this machine should not be a dedicated system but needs to be in the same subnet as Campaign components are deployed. The Server application provides capabilities like user interface, authentication, job queues, environment management, etc. The Agent should be installed on the system running the Campaign components, for example, the Agent needs to be installed on the system running Campaign Analytical Server. If the Campaign Analytical server is installed in a cluster, then the Agent needs to be installed on all machines. Also, the agent needs to be installed on a machine running the web application server where Campaign is deployed. If the web application is clustered, then the agent needs to be installed on all...
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Marketing & Commerce | September 27, 2018
Planning for Marketing Effectiveness
Planning for a campaign is much easier with Marketing Suite products which are designed to cater to every marketing objective or activity. Marketing Effectiveness helps in reducing the time and budget for any Campaign. The below article will help to understand the steps
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