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Peter Wharton
Director of Marketing, Commerce HCL Software
I love to understand how customers are using solutions to solve the challenges they face in business and turn them into compelling stories. A product marketer at heart but have experience in tech sales, product management and strategic partnerships for HCL, IBM, Sterling Commerce and Kewill
Posts by Peter Wharton
Marketing & Commerce | November 23, 2020
Why Agility is the #1 Critical Capability in Commerce
The events this year have permanently accelerated the move to digital. As always, the shift has not been universal, with the outcome based on their existing digital maturity or their industry segment read blog for more details.
Marketing & Commerce | November 9, 2020
2-10 Home Buyers Warranty Delivers New Customer Experience
Plans to shake up the industry and grow rapidly  In a matter of a few short weeks after selecting HCL Commerce and Perficient as their digital transformation partner, 2-10 Home Buyers Warranty (“2-10HBW”) went live on V9 with the first phase of their new digital initiative that will create a holistic customer view and enhance the user experience  2-10HBW, a home warranty company that provides products and services for homeowners, real estate professionals, and builders, provides its customers online access to products and services, including purchasing coverage, filing a claim, and viewing the status of their claims and coverage, among other capabilities.  “We’re excited to announce this project and to collaborate with such capable partners,” said Steve Martinez, Chief Innovation and Technology Officer at 2-10 Home Buyers Warranty. “As we continue to grow our business, we have been highly selective of the technology we use to ensure it can support us as we evolve, and we believe HCL Commerce has the capability to scale to meet our needs. A project like this requires a trusted partnership, and Perficient has proven themselves to be a collaborative and reliable partner with the experience to match.”  “2-10 Home Buyers Warranty is one of the premier home warranty companies, and we’re thrilled to partner with them to digitally transform their business,” said John Ambrose, managing director of Perficient’s commerce practice. “Today’s customer platforms provide users with seamless experiences at their fingertips while giving businesses the visibility they need to acquire new customers and retain existing ones. We look forward to collaborating with HCL and deploying our expertise to deliver a quality customer experience to 2-10 Home Buyers Warranty.”  Another great example of how HCL Commerce goes beyond the transaction to help our clients deliver an innovative end-to-end customer experience. With a cloud native...
Marketing & Commerce | November 3, 2020
B2B Commerce: Cracking the B2B Code with Andy Hoar
With the rapid shift to a digital first economy, there are a number of B2B companies trying to figure out what they should do as they transform their business. One of the people I would recommend is Andy Hoar. Andy is the CEO of Paradigm B2B and cofounder of B2B Next and his insights are always on point, drawn from over a decade of experience in B2B Commerce and an ability to get executives from many different companies to share their knowledge. Recently Andy joined Brian Gillespie, Director of Product Management at HCL Commerce and Guido Simeto, President/CEO of Magno Technology to discuss B2B Commerce and I thought I would share a few nuggets of wisdom to encourage you to invest 45 mins of your time to hear the whole webinar B2B Commerce: Cracking the B2B Code with Andy Hoar. It’s not to be missed! Millennials: The New B2B Buyer Right away they get into a discussion about knowing your target audience and the increasing number of younger, technology orientated B2B Buyers. Andy recommends stepping back and rethinking the entire customer journey and not simply recreating the offline experience in an online model – it simply will not work! Citing research Andy went on to say that new buyers want transparency and expect who they buy from to have a soul, or something they believe in that the buyer can relate to. Brian Gillespie adds that you need to understand how your buyers are ‘shopping’ or purchasing these items, what they are expecting throughout the journey. One way to connect with the buyer and a trend he is seeing is the whole eco-friendly movement, something that the Millennial group cares deeply about. Little known Secrets of B2B Commerce Andy is an advocate of leveraging technology and one of the simpler...
Marketing & Commerce | September 2, 2020
A Lot to Like: LiveArea’s Perspective on HCL Commerce and Google Cloud
Bringing HCL Commerce to Google Cloud will enable businesses to maintain their investments in HCL’s commerce platform while also taking advantage of the global reach, security, and elasticity of Google Cloud.
Marketing & Commerce | July 1, 2020
The Value of a Better Customer Experience With HCL Commerce 9.1
HCL Commerce 9.1 providing ‘World Class Experiences’ to clients and how current events have accelerated the transformation to digital for doing business.
Marketing & Commerce | June 9, 2020
HCL Commerce Summit: What to Expect?
HCL Commerce Summit: June 23-25 Launches are exciting – and for HCL Commerce 9.1, the excitement is off the charts and you can feel the buzz! If you don’t believe me watch this. The reason for the excitement? This release is what the clients have been asking for in the platform - It’s what they need to drive results, be more innovative, and improve their efficiency and effectiveness. In case you missed it, the 9.1 sneak peek webinar is now available on demand. Not only did we provide insight into the new capabilities, we had one of our guest speakers, Paul Miller, former CIO at Williams Sonoma, Sears and Grainger and now a digital acceleration leader, share his ideas on responding during these crazy times and what we need to focus on – the fundamentals of commerce.   Before we get to Summit, it’s time to play a game with the Commerce Hackathon. Are you up for the competition? Register here for the Hackathon on June 15-17 and a chance to win bragging rights! So why register for the HCL Commerce Summit? It is easy to attend (virtual) and you can build your own schedule If you miss a session, you can watch the recording whenever you want Keynotes from Google, Elasticsearch and Paul Miller will change your thinking! ‘Meet the Engineer’ and discuss how they solve the challenges faced by clients  Workshops and demos covering the 3 Wows of World-class Experiences, Optimized Merchandising and Cloud Native will get you ready for Commerce 9.1 To ensure everyone gets the most out of Summit, here are the highlights which you must not miss. Day 1 (June 23) focuses on World-Class Experiences. Catch the demo of the new React Starter Store with Search and CMS Insights from market leaders GM, Follett and DFS...
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