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Peter Wharton
Director of Marketing, Commerce HCL Software
About
I love to understand how customers are using solutions to solve the challenges they face in business and turn them into compelling stories. A product marketer at heart but have experience in tech sales, product management and strategic partnerships for HCL, IBM, Sterling Commerce and Kewill
Posts by Peter Wharton
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Announcing HCL Commerce on Now
We are excited to announce that HCL Commerce on Now is now available. Everybody loves HCL Commerce but what is HCL Now and why do we have an offering called HCL Commerce on Now? Here is the complete details.
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Marketing & Commerce | July 20, 2021
Announcing Unica Discover on HCL Now
As part of the HCL Now launch, Unica Discover on HCL Now is now available as a cloud-native-as-a-service solution.
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Marketing & Commerce | July 8, 2021
Follett 2021 Performance Outstrips Industry Benchmarks
I love it when I get to share good news from our customers! The mantra for HCL Commerce is ‘The Transaction Platform that Helps you Sell More’ and that is exactly what Follett Higher Education is proving across more than 1800 storefronts! But let’s step back and share some history first: 2017/2018 - Follett was facing competitive pressure and decided to engage a top consulting firm to review the market for B2B2C platforms before committing to HCL Commerce V9, a cloud native solution. 2019 – Follett went Live with HCL Commerce 2 months before their ‘Rush’ season for Back to College and delivered amazing results for the business. 2020 - After a year Follett shared that they wouldn’t be here if they hadn’t implemented a cloud native platform, HCL Commerce V9 and been able to scale to meet dramatic increases for their online business during the pandemic. Revenue up 135%. Visit up 55%. Order up 140%. 2021 – Follett press release announces ‘Impressive Jump to #57 on Digital Commerce 360’s 2021 Top 1000 Report’ due to sales increase and conversion rates driven by platform enhancements. You can read the Follett PR here, the numbers are impressive. Follet: Jumped from #92 to #53 in the Digital Commerce360’s 2021 Top 1000 report. Achieved a remarkable 88% increase in online sales, which outpaced the average from the U.S. online retail market, of 32.4% Follett’s online conversion rate improved to 8.5%, compared to an average 2.9% across the Digital Commerce 360’s Top 1000. All credit goes to Follett for an incredible year and how they used the HCL Commerce platform to help them sell more. If you want more information on the capabilities that deliver amazing results for all our customers, click here and schedule a demo. Or hear from Lori Krzyzewski, SVP for...
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Marketing & Commerce | June 4, 2021
Bringing API’s to Life
Today, agility is the key to the success of the business and with SoFy we give you that agility, plus we are advancing cloud native technologies together and finally solving the integration nightmare. Register for our CommerceConnect event to see what’s coming in our Summer 2021 release, including information about SoFy!
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Marketing & Commerce | April 9, 2021
QUADRANT SOLUTIONS 2021 SPARK MATRIX RANKS HCL COMMERCE AS A LEADER
Quadrant Solutions is an emerging analyst organization, who has their finger on the pulse of commerce. Read blog for more details.
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Marketing & Commerce | March 5, 2021
How Search Powers the Future of Commerce
Recently I have been working with Ray Wang, Principle Analyst and Founder of Constellation Research on a thought leadership report on Search called How Search Powers the Future of Commerce. The report highlighted the key strategies leaders should take to enhance their search to drive real business benefits like: 35% more page views 41% more customer time spent on site 49% higher add-to-cart rate Ray’s perspective is always insightful and the more we talk, the more I learn. Add to the mix one of the resident HCL Commerce experts, Brian Gillespie, Director of Product Marketing, I feel I am taking a fast track to understanding both the business and the technical side of search. However, you too can benefit from their knowledge. HCL is hosting a fireside style chat with Ray and Brian on March 9 at 10am ET and you are welcome to join in the fun. Will it be the Battle of the Titans or will they align on their thinking? Whichever it is, I promise it will be fun, with not a single PowerPoint slide in sight. We will have deep discussions on the key topics like personalization and search in the customer journey; Is the hype about AI real? And where should you focus your efforts on search to beat your competitors? Not only that, we will go rapid fire with questions at the end to keep Ray and Brian on their toes. If your business partners are asking for help: Understanding the customer. Looking for ways to make better business decisions in merchandising products. Engaging the customer in new ways like voice and image search. Learning from every interaction instead of relying on rules! Register Now or Watch On-Demand after March 9, 2021. It promises to be one of the hottest sessions in 2021.  
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