Unica Deliver – Digital Marketing Automation @ Scale
In our experience supporting Unica in a variety of Martech configurations, we can see that there are a number of common questions around robustness, customization, automation, and most importantly, security customers frequently come to support with various problems with their existing delivery mechanism, which includes: ● Multiple configurations needed for integration ● Instability caused by unplanned system changes and downtime ● Performance challenges ● Application glitches - duplicate email delivery because of network connectivity. ● Security & GDPR ● Product defect and enhancements managed over multiple vendors ● Incomplete documentation and support skill sets needed to implement a full solution. This article will help you to understand the challenges our customers face with many martech stacks today. The article will also introduce some of the benefits and features of the Unica Deliver V12.1 Existing delivery mechanism: Issues & challenges today. Introducing HCL Unica Deliver To overcome these challenges, HCL introduced HCL Unica Deliver in V12.1 to provide seamlessly integrated, automated, and ad hoc engagement of customers across digital channels with timely, personalized digital messages. Unica Deliver operates with Unica Campaign, Unica Journey, and Unica Interact. When you install Campaign, several Deliver components and tables are automatically installed as part of the Campaign installation. You don't need to bother about the separate installation as Deliver works with SQL Server, DB2, Oracle, MariaDB, HCL OneDB as system databases. Our customers can choose any database they wanted to use with Campaign. Benefits of Unica Deliver Unica Deliver helps to resolve all the above issues, and in addition to that, it provides various benefits to the marketer. Digital Channel Coverage: Seamlessly integrate with an ever-expanding ecosystem of digital messaging touchpoints, including email, SMS, and more. Unified Omni Channel Experience: Leverage the powerful context and continuity offered by the Unica Platform’s system of record, ensuring that...