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Melissa Gonzalez
Melissa founded the Lion’Esque Group in 2009. She is a regular contributor to ABC LA radio with her segment #RetailWithMelissa as well as a go-to retail expert on Cheddar TV. In 2018 she was named one of Design: Retail’s Top 10 Retail Design Influencers of the Year. Melissa is focused on helping retailers create unforgettable customers experiences that build loyalty and leverage digital and physical strategies.
Posts by Melissa Gonzalez
Marketing & Commerce | February 3, 2020
An Experiential Walk in NYC
As we continue to live in an experiential world, the role of physical retail continues to evolve. The store becomes a place to play, to discover, to stay a while and convene with others. Brands and retailers are leaning into the understanding that offline experiences drive greater brand loyalty and drive online sales. It’s when a consumer is immersed into the physicality of a brand’s mission, they become fans not just customers. During NRF 2020, the Big Retail Show that kicks off the year - HCL Commerce and The Lionesque Group took clients on a walking tour in NYC. Here is a snapshot of our afternoon of retail play at its finest. First stop, The Chanel Atelier, a beauty workshop and place of discovery The first and only of its kind, Atelier Beauté CHANEL is a workshop where guests can explore beauty in their own way. It is an open space for learning, creation, and community, where masters and apprentices alike come to hone skills, learn new techniques and share the process of discovery. Via an immersive testing ground for products and experiential elements including blind fragrance testing, workshops led by industry leaders, makeup classes, beauty and skincare consultations, a branded selfie room for flat lays and selfies, the workshop is as personal as one would like to make it. Beginning with the creation of an online profile that empowers one to explore freely, guests can seamlessly save what they love (and record what they don’t) while discovering in real time. If one loves it enough they can add to cart on the spot via their phones or save it for later and easily complete a purchase from the comfort of their home. It’s truly one of the most elevated beauty experiences you can have in New York City. Second...
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