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Martin Tavener
Posts by Martin Tavener
Marketing & Commerce | May 13, 2020
The Future of Digital Commerce & An API-First Strategy
Introduction As a vendor of a Digital Commerce platform we are often asked for our opinion on the characteristics of a modern Digital Commerce platform and how does HCL Commerce fit into and API-First or Hybrid architecture. In this article I’m going to try and provide my point of view by Taking a look at how Digital Commerce platforms have evolved; Exploring how this relates to the trends in the industry, what I’m seeing from clients and the evolution of API-First and hybrid architectures; Reviewing how HCL Commerce aligns to this new paradigm. The Digital Commerce Puzzle A lot has happened in the industry in the last thirty years. The internet went online to the public in 1991, Google was invented late 1990’s and the iPhone was first released in 2007. All these innovations have had a significant impact on my life and how I now purchase and consume goods and services. The last ten years has seen many more advances in software engineering with the broad adoption of open-source software and the near ubiquity of cloud native technologies, changing forever with words like docker, helm, whisk, puppet and many others taking on new meanings. However, despite these advances, the way most Digital Commerce solutions and their underlying Digital Platforms are built, run and managed has seen little change over the same period of time. “Gartner defines a digital commerce platform as the core technology enabling customers to purchase goods and services through an interactive and self-service experience. The platform provides necessary information for customers to make their buy decisions, and uses rules and data to present fully priced orders for payment. The platform must have out-of-the-box capability or the APIs to support a self-service, interactive commerce experience that includes: Storefront Product catalog navigation Product pages Shopping cart Check-out Customer...
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