Maddie Highsmith

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Maddie Highsmith

Unica Specialist & MarTech Advisor

Posts by Maddie Highsmith

unica

Marketing & Commerce | July 16, 2020

What the SaaS?!? Why your MarTech SaaS Symphony Needs a Maestro More than Ever

Today’s typical enterprise has between 91 and 189 Marketing & CRM SaaS Tools (instruments) to manage day-to-day messaging, promotions and advertising campaigns across channels. Depending on who you ask, these numbers may vary by a few, but the most commonly referenced research cited by those of us in the industry is from Netskope. Their survey research details that there are 69 CRM related and 120 marketing-related SaaS tools in use on average at the enterprise.

Maddie Highsmith

Unica Specialist & MarTech Advisor