Integration of Unica Campaign with Unica Link
With numerous marketing software out there, how are you supposed to choose the right marketing software to meet all your marketing needs? An integrated martech stack is an answer to the changing industry trends. From HCL Unica V12.1, Unica Suite launched a new product named Unica Link, which has the capability to connect to delivery channels for sending the communication. Unica Link provides both design-time and runtime services. It is invoked at design-time when an administrator configures a Link connection or when you configure a process box in the Unica Campaign application or a touchpoint in the Unica Journey application. Unica Link has the capabilities to create connectors, which include the configuration and provisioning to connect to any delivery channel. Unica Link supports the following connectors: Mailchimp connector: The Mailchimp connector uploads contact information to an audience in Mailchimp, populating the merge field defined for the Audience. Then runs (or optionally schedule) Mailchimp campaigns for delivering communications as eMail. This connector also has the capability to report back whether emails were delivered, bounced, opened, or links clicked within the emails. Mandrill connector: The Mandrill connector sends email using a defined template on a Mandrill account. This connector then polls Mandrill to report whether emails were bounced, opened, or links clicked within the email. Salesforce connector: Salesforce (CRM) saves and updates details about users. It supports two operations, i.e., 'Create' and 'Update,' on two objects, 'Lead' and 'Contact.' Twilio connector: The Twilio connector sends SMS to a destination device and fetches the sent SMS status. Campaign Link Integration Overview Unica Link can create Connectors. Connectors consist of configuration and provisioning to connect to any delivery channel. The out-of-the-box connectors in the Unica link are as follows: Mailchimp Mandrill Twilio Salesforce A new process box named LINK has been introduced in Unica...