The first step before making any marketing campaign effective is having the right data of the audience. It ensures that you target the right offers, information, or even promotional content based on their behavior of how they have interacted with your product. Starting from HCL Unica V12.1, Unica Suite got two new products. Those are HCL Unica Journey and HCL Unica Link. Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences. Unica Link provides both design-time and runtime services. It is invoked at design-time when an administrator configures a Link connection or when you configure a process box in the Unica Campaign application or a touchpoint in the Unica Journey application. Campaign flowchart has capabilities to perform the segmentation. Using the Journey process box Campaign, send the audience's information to Unica Journey. The campaign sends the audience information on the designated Kafka topic (STREAMING_IMPORT). Unica Journey read this audience information from the Kafka topic (STREAMING_IMPORT) and identifies it with entry sources. This audience information is further published to all Journeys, which are taking input from the mentioned entry source. To make this happen, a new process box, ‘Journey,’ has been introduced. Journey Process box in detail Journey process box enables the marketers to streamline the data flow between the Campaign and Journey application. Following are the details about the Journey Process box: Journey process box allows the Campaign users to select the audience data to be sent to Journey (input cells). It allows the marketers to select the existing data definition which has been defined in Unica Journey. It enables the users to select the entry sources which exist in Journeys and are of type ‘KAFKA or ‘Unica Campaign.’ The ‘View Journey’ button available on the Journey process box allows the...

You've spent time and resources attracting and generating new leads, but now what? Are they getting passed on to your sales team, and if so, do your reps know which opportunities are the hottest? Time is of the essence when you're small and growing fast. Make the most of your marketing tools — email, social, marketing automation just like HCL Unica — by connecting them to a Salesforce CRM platform. Both sales and marketing will have a complete view of leads and prospects to create and target engaging communications to turn prospects into customers and reach key decision-makers faster. Unica Journey and Salesforce integration will lead to the following benefits: Unica Journey will pass the hot and evaluated leads to a Sales representative, which result in a reduced cost of sales. A 1-to-1 relationship can be maintained with your leads, and you will be able to provide a personalized experience to your customers. The sales cycle would be shortened as Leads (or Contact) would be transferred to a Sales representative at the right time. With Unica V12.1, HCL added Unica Journey as one of the prominent products in the Unica suite family.  Unica Journey is a goal-based orchestration solution that can craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.  With HCL Unica Journey, Markets can: Define goals for customer experience  Easily adjust journeys in real-time to achieve them.  Craft and visualize the entire customer journey across channels/touchpoints and events with a sleek and intuitive Journey Canvas Unica Journey supports integration with HCL Unica Deliver for email and SMS delivery. It also supports integration with Unica Link for integration with various email and SMS delivery channel and is also used to integrate with Salesforce ® CRM. With the integration of Unica Journey with Salesforce, the following objects in Salesforce...

Keeping user information safe is of utmost priority for any brand or organization. In the Unica family of products, partitions provide a way to secure the data that is associated with different groups of users. When you configure Unica Campaign or a related Unica application to operate with multiple partitions, users can see each partition as a separate instance of the application. There is no indication that other partitions exist on the same computer. How multiple partitions work? For the Unica applications that operate with Unica Campaign, you can configure the application within the partitions where you have configured an instance of Unica Campaign. Application users within each partition can access the Unica Campaign functions, data, and customer tables that are configured for Unica Campaign in the same partition. Partition benefits Multiple partitions are useful for setting up strong security between groups of users because each partition has its own set of Unica Campaign system tables. Multiple partitions cannot be used when groups of users must share data.  Each partition has its own set of configuration settings, and Unica Campaign can be customized for each group of users. However, all partitions share the same installation binaries. With the same binaries for all partitions, you can minimize the installation and upgrade efforts for multiple partitions. Partition user assignment Access to partitions is managed through membership in Unica Platform groups. Except for the partition superuser (platform_admin), each HCL user can belong to one partition. A user who requires access to multiple partitions must have a separate user account for each partition. If there is only one partition, users do not have to be explicitly assigned to that partition to access the Unica Campaign. Partition data access In a multi-partition configuration, partitions have the following security characteristics: A user cannot access a partition...

With numerous marketing software out there, how are you supposed to choose the right marketing software to meet all your marketing needs? An integrated martech stack is an answer to the changing industry trends. From HCL Unica V12.1, Unica Suite launched a new product named Unica Link, which has the capability to connect to delivery channels for sending the communication. Unica Link provides both design-time and runtime services. It is invoked at design-time when an administrator configures a Link connection or when you configure a process box in the Unica Campaign application or a touchpoint in the Unica Journey application. Unica Link has the capabilities to create connectors, which include the configuration and provisioning to connect to any delivery channel. Unica Link supports the following connectors: Mailchimp connector: The Mailchimp connector uploads contact information to an audience in Mailchimp, populating the merge field defined for the Audience. Then runs (or optionally schedule) Mailchimp campaigns for delivering communications as eMail. This connector also has the capability to report back whether emails were delivered, bounced, opened, or links clicked within the emails. Mandrill connector: The Mandrill connector sends email using a defined template on a Mandrill account. This connector then polls Mandrill to report whether emails were bounced, opened, or links clicked within the email. Salesforce connector: Salesforce (CRM) saves and updates details about users. It supports two operations, i.e., 'Create' and 'Update,' on two objects, 'Lead' and 'Contact.' Twilio connector: The Twilio connector sends SMS to a destination device and fetches the sent SMS status. Campaign Link Integration Overview Unica Link can create Connectors. Connectors consist of configuration and provisioning to connect to any delivery channel. The out-of-the-box connectors in the Unica link are as follows: Mailchimp Mandrill Twilio Salesforce A new process box named LINK has been introduced in Unica...

Having an offer management system in place enables you to manage offers, their priorities, the number of times a customer sees a specific offer, to which customers the Offer should be shown to. With offer management, you can easily personalize your offers and tailor an efficient user experience for the audience. %