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Kirsten Kelley
GM of Marketing for HCL Digital Experience
About
Kirsten Kelley is the GM of Marketing for HCL Digital Experience. With over 20 years of experience in High Tech, she has held a variety of positions in Sales, Offering Management, Product Management and Marketing.
Posts by Kirsten Kelley
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Digital Solutions | August 17, 2020
Engaging Video Content Improves Online Healthcare for All
Being at the forefront of the battle against Covid-19, health workers worldwide are working day and night, under extreme conditions, to treat infected patients and ensure the continuity of health services for their communities. While doing so, doctors, nurses, and health professionals face two unprecedented challenges. First, they need to stay continuously informed on accumulating trial treatment research and frequently changing clinic protocols for this little-known disease. Second, they must be able to do that while social distancing from their colleagues and working in small shifts to minimize contagion risk. Additionally, health providers find themselves at the tip of the spear in promoting the public's understanding and education that are essential to mitigating this crisis effectively. They need to be able to  reach their audiences online and through remote communication. Getting the Message to the Masses In times of crisis, people seek news, data, and advice and digital experiences for healthcare become more important than ever before.  Simultaneously, their attention span is limited. For this reason, emergency information must be made available and accessible yet digestible and comprehensive. Video as part of a digital engagement strategy helps overcome language and cultural barriers and simplify even the most complex and abstract information. Therefore, it's ideal for educating people on any topic, from how to put a mask properly to the symptoms indicative of Covid-19. It also strikes a deeper connection and elicits stronger emotional responses, making it more memorable and effective. Studies show that viewers retain 95% of a video's message compared to only 10% of textual information. Audiences across all generations turn to video today as their preferred method for everyday learning (68%). Providing Impactful Information at the Right Time Frequent communication and real-time response are crucial during a crisis. News has to get out quickly and be easily updated...
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Reimagine the Way You Create and Manage Content 
Easily create rich content in half the time with our totally redesigned interface and new digital asset management capabilities.    Look at This! A Completely Redesigned User Interface    The way we consume content has changed and our content creation tools need to adapt to the fast pace and higher standards consumers expect. At HCL, we not only value your feedback, but we act on it.  We have taken thousands of hours of real customer feedback and purpose-built a new and intuitive way for our HCL Digital Experience customers to create and manage their content for their business critical digital experiences - and we just unveiled these new capabilities to market! The totally redesigned Content Composer enables teams to create content in half the time and boosts productivity on our platform by up to 60%. We took the most commonly used elements of the content creation process and streamlined the workflow.  Now, something that took ten minutes and six clicks takes one minute and two clicks — giving you more time to focus on the business and what directly impacts your customer experiences.     The redesigned Content Composer also comes with new drag-and-drop capabilities that let you quickly and intuitively build and organize content, without having to worry about breaking file paths or ruining a perfectly designed web page.     HOT DAM!  New Digital Asset Management Capabilities Included — Free    We’ve also added a brand-new way for you to manage your digital experience assets like images, videos, audio files and more. This new cloud-native Digital Asset Management tool will make hunting for lost or disorganized media and files a thing of the past.  You can set metadata and tags for assets, create different renditions for use in different digital properties, and organize digital assets in collections.  All of this...
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What’s the real cost of better digital experiences today?
If you do business online, you need to worry about the full range of your visitors’ digital customer experiences. What if you could create, manage and deliver engaging and personalized omnichannel experiences with a single digital experience platform?
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HCL DX: This Digital Experience Platform Is the Gift that Keeps Giving
Looking back at the year so far, I am thankful for all we have accomplished and excited for what is to come in 2020. Our platform has progressed so much in the few short months since we transitioned to HCL, and the genuine enthusiasm and energy around the platform is palpable. The end of the year is an excellent time for reflection, so let’s take a look at what we have checked off our list, including the release of HCL DX 9.5 (our first new release in almost two years!), and consider some of the future gifts that are coming soon.   Innovative capabilities providing benefits now: Unsurpassed platform standardization & flexibility:  Production Docker and Kubernetes support means initial install and subsequent updates of HCL DX software take minutes, not hours or days.  It provides unmatched flexibility and portability, so you can select the deployment model and platform of your choice. Liberated experience delivery for front-end developers:  Developers can deliver cutting-edge experiences to any and all digital touchpoints, leveraging the latest front-end frameworks and the new self-describing OpenAPI set of REST services. Greater consistency across touchpoints lead to more revenue opportunities. Accelerated time to market with a re-imagined UI:  A new practitioner experience, a beautiful set of out-of-box templates, as well as the forthcoming native digital asset management capability, help empower business users to create, manage and publish memorable experiences more effectively — ultimately delivering the experience customers demand in a timelier manner. Deployment options to dramatically reduce Total Cost of Ownership:  Kubernetes orchestration for automated provisioning, load balancing, auto-scaling, self-healing (and more) dramatically reduces TCO. Compelling advancements coming soon: Media Library: This lightweight Digital Asset Management solution helps deliver engaging, consistently branded experiences across digital channels by centrally managing and enabling rich media assets (videos, images and documents).  Business...
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Rising to the occasion: Inspired launch events
We are back from launching our newest release of HCL Digital Experience —DX 9.5 — an important milestone for both HCL and our customers. With DX 9.5, we are reinventing the market leading platform to provide more power and simplicity for digital experiences for all audiences. We had two lively and well-attended events, one in Raleigh, NC, and one in Milan, Italy. It was wonderful to see so many customers and partners, and we were buoyed up by the palpable enthusiasm and energy in both cities. Key themes we explored were how this new version of our Digital Experience platform can help you reduce TCO, empower users, increase agility, and accelerate your time to market — all with unbeatable standardization and flexibility! HIGHLIGHTS from RALEIGH Deep thanks to our partners Asponte, Sirius, Base22, Streebo, and Tiny — we couldn’t have done this without you and we appreciate your dedication to the platform and to helping make our customers successful. We had more than 25 sessions, including sessions with our HCL Commerce and HCL Connections portfolios to really highlight the powerful integration capabilities of our platform. You can see the video highlight reel for Raleigh here.  We had a wonderful evening event sponsored by Asponte - where the great conversations continued and we continued to learn from each other. HIGHLIGHTS from MILAN We continued the fantastic run in Milan, where we had more than 20 unique sessions and the help of our two fantastic partners, Factor-y and Streebo. It was great to start to share some of our deeper integration strategies of the future with our European partners and customers— sharing information about platform updates, detailed roadmaps, and excellent customer case studies.  Thank you to everyone who shared feedback on our planned product direction, and provided insights into key capabilities for...
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Back to School! Ready to learn how HCL DX 9.5 can help you earn an A+?
Join the HCL Digital Experience team, our partners, and customers at the complimentary learning event of the year!
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