Engaging Video Content Improves Online Healthcare for All
Being at the forefront of the battle against Covid-19, health workers worldwide are working day and night, under extreme conditions, to treat infected patients and ensure the continuity of health services for their communities. While doing so, doctors, nurses, and health professionals face two unprecedented challenges. First, they need to stay continuously informed on accumulating trial treatment research and frequently changing clinic protocols for this little-known disease. Second, they must be able to do that while social distancing from their colleagues and working in small shifts to minimize contagion risk. Additionally, health providers find themselves at the tip of the spear in promoting the public's understanding and education that are essential to mitigating this crisis effectively. They need to be able to reach their audiences online and through remote communication. Getting the Message to the Masses In times of crisis, people seek news, data, and advice and digital experiences for healthcare become more important than ever before. Simultaneously, their attention span is limited. For this reason, emergency information must be made available and accessible yet digestible and comprehensive. Video as part of a digital engagement strategy helps overcome language and cultural barriers and simplify even the most complex and abstract information. Therefore, it's ideal for educating people on any topic, from how to put a mask properly to the symptoms indicative of Covid-19. It also strikes a deeper connection and elicits stronger emotional responses, making it more memorable and effective. Studies show that viewers retain 95% of a video's message compared to only 10% of textual information. Audiences across all generations turn to video today as their preferred method for everyday learning (68%). Providing Impactful Information at the Right Time Frequent communication and real-time response are crucial during a crisis. News has to get out quickly and be easily updated...