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Kirsten Kelley
GM of Marketing for HCL Digital Experience
About
Kirsten Kelley is the GM of Marketing for HCL Digital Experience. With over 20 years of experience in High Tech, she has held a variety of positions in Sales, Offering Management, Product Management and Marketing.
Posts by Kirsten Kelley
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Cloud Native Digital Solutions | February 15, 2021
Your Digital Experience Should Evolve with You
With deep integrations and a history of rock-solid reliability, see how HCL Digital Experience has evolved into the industry’s most robust cloud-native platform. Our top global digital agency firms tell us, “it’s much harder for DX platforms that support the anonymous user experience to bridge into the known user experience and integrate everything “behind the login.” HCL DX at the core shines by bringing all those applications and processes to life with relevant content that completes the customer journey”. It has been only 18 months since HCL acquired IBM Digital Experience, the longtime DX platform that is the leader across every analyst report in this space. We are incredibly proud of the progress we have made in advancing the technology to new heights — making the user experience more intuitive, providing modern tools for developers, and giving administrators more flexible options to deploy new capabilities 10x faster than before, whether in their on-premises environment, in the cloud, or in a hybrid cloud environment. We have come a long way, and the journey continues! When you are a leader, the competition can get fierce. Let's set the record straight. REALITY: Far from it. Our proven legacy in digital experience for decades has established deep trust from prospects and customers alike. Our eye for innovation has not been stifled as a result of our traditional systems and has in fact been accelerated since joining HCL. In the last 18 months, we have increased our engineering headcount by triple digits worldwide, and this trend will continue as we look to continue to build innovation our clients need. We have undertaken a continuous delivery model and have delivered 11 new releases since July 2019 and we have been recognized as the LEADER in the SPARK Matrix for DXP.   REALITY: Wrong! We have recently...
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Digital Solutions | February 11, 2021
You know HCL Digital Experience. You know Portal and WCM.
Since joining HCL, we’ve shipped 11 new releases of Digital Experience based on your input to better enable business-critical digital experiences. Whether you are a developer, enterprise architect, release manager, or product owner involved with your DX projects, we need your experience and expertise. HCL is inviting our customers to participate in targeted virtual design-thinking workshops to share ideas for the Digital Experience roadmap for 2022 and beyond. During our live, interactive two-hour session, we will cover: What we are working on for 2021 Understanding what’s working (or what’s not working) with your current deployment Gather input on the core components you’d like to see in the roadmap Collaborate on ideas for the next wave of product and ecosystem innovation Connecting you to the HCL product management, technical, and development teams The #DXInspire Jams will be held on March 9th and 11th for the EMEA time zones, and March 16th and 18th for the NA/LATAM time zones. Because space in the workshops is limited, if you are interested in joining us please sign the form today and we will follow up with the meeting details.  Help shape the future of your HCL DX. We look forward to meeting. [button link="https://hclsw.co/pm99no" type="big" color="black" newwindow="yes"] Join HCL DX Inspire Jams[/button]
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Digital Solutions | August 17, 2020
Engaging Video Content Improves Online Healthcare for All
Being at the forefront of the battle against Covid-19, health workers worldwide are working day and night, under extreme conditions, to treat infected patients and ensure the continuity of health services for their communities. While doing so, doctors, nurses, and health professionals face two unprecedented challenges. First, they need to stay continuously informed on accumulating trial treatment research and frequently changing clinic protocols for this little-known disease. Second, they must be able to do that while social distancing from their colleagues and working in small shifts to minimize contagion risk. Additionally, health providers find themselves at the tip of the spear in promoting the public's understanding and education that are essential to mitigating this crisis effectively. They need to be able to  reach their audiences online and through remote communication. Getting the Message to the Masses In times of crisis, people seek news, data, and advice and digital experiences for healthcare become more important than ever before.  Simultaneously, their attention span is limited. For this reason, emergency information must be made available and accessible yet digestible and comprehensive. Video as part of a digital engagement strategy helps overcome language and cultural barriers and simplify even the most complex and abstract information. Therefore, it's ideal for educating people on any topic, from how to put a mask properly to the symptoms indicative of Covid-19. It also strikes a deeper connection and elicits stronger emotional responses, making it more memorable and effective. Studies show that viewers retain 95% of a video's message compared to only 10% of textual information. Audiences across all generations turn to video today as their preferred method for everyday learning (68%). Providing Impactful Information at the Right Time Frequent communication and real-time response are crucial during a crisis. News has to get out quickly and be easily updated...
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Reimagine the Way You Create and Manage Content 
Easily create rich content in half the time with our totally redesigned interface and new digital asset management capabilities.    Look at This! A Completely Redesigned User Interface    The way we consume content has changed and our content creation tools need to adapt to the fast pace and higher standards consumers expect. At HCL, we not only value your feedback, but we act on it.  We have taken thousands of hours of real customer feedback and purpose-built a new and intuitive way for our HCL Digital Experience customers to create and manage their content for their business critical digital experiences - and we just unveiled these new capabilities to market! The totally redesigned Content Composer enables teams to create content in half the time and boosts productivity on our platform by up to 60%. We took the most commonly used elements of the content creation process and streamlined the workflow.  Now, something that took ten minutes and six clicks takes one minute and two clicks — giving you more time to focus on the business and what directly impacts your customer experiences.     The redesigned Content Composer also comes with new drag-and-drop capabilities that let you quickly and intuitively build and organize content, without having to worry about breaking file paths or ruining a perfectly designed web page.     HOT DAM!  New Digital Asset Management Capabilities Included — Free    We’ve also added a brand-new way for you to manage your digital experience assets like images, videos, audio files and more. This new cloud-native Digital Asset Management tool will make hunting for lost or disorganized media and files a thing of the past.  You can set metadata and tags for assets, create different renditions for use in different digital properties, and organize digital assets in collections.  All of this...
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What’s the real cost of better digital experiences today?
If you do business online, you need to worry about the full range of your visitors’ digital customer experiences. What if you could create, manage and deliver engaging and personalized omnichannel experiences with a single digital experience platform?
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HCL DX: This Digital Experience Platform Is the Gift that Keeps Giving
Looking back at the year so far, I am thankful for all we have accomplished and excited for what is to come in 2020. Our platform has progressed so much in the few short months since we transitioned to HCL, and the genuine enthusiasm and energy around the platform is palpable. The end of the year is an excellent time for reflection, so let’s take a look at what we have checked off our list, including the release of HCL DX 9.5 (our first new release in almost two years!), and consider some of the future gifts that are coming soon.   Innovative capabilities providing benefits now: Unsurpassed platform standardization & flexibility:  Production Docker and Kubernetes support means initial install and subsequent updates of HCL DX software take minutes, not hours or days.  It provides unmatched flexibility and portability, so you can select the deployment model and platform of your choice. Liberated experience delivery for front-end developers:  Developers can deliver cutting-edge experiences to any and all digital touchpoints, leveraging the latest front-end frameworks and the new self-describing OpenAPI set of REST services. Greater consistency across touchpoints lead to more revenue opportunities. Accelerated time to market with a re-imagined UI:  A new practitioner experience, a beautiful set of out-of-box templates, as well as the forthcoming native digital asset management capability, help empower business users to create, manage and publish memorable experiences more effectively — ultimately delivering the experience customers demand in a timelier manner. Deployment options to dramatically reduce Total Cost of Ownership:  Kubernetes orchestration for automated provisioning, load balancing, auto-scaling, self-healing (and more) dramatically reduces TCO. Compelling advancements coming soon: Media Library: This lightweight Digital Asset Management solution helps deliver engaging, consistently branded experiences across digital channels by centrally managing and enabling rich media assets (videos, images and documents).  Business...
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