Idir Hillali
Director of Innovation at HCLSoftware
About
Intrapreneur with experience in Data Analytics, Content management & Customer Engagement.
Passionate about Mobile & digital media technologies solving real-life problems. I have a deep understanding of web analytics and integrated marketing strategy. Excited by social marketing and innovation around Big Data and Data visualization.
Posts by Idir Hillali
Marketing & Commerce | December 15, 2022
7 Key Capabilities of a Multichannel Marketing Hubs Platform
HCL Unica has marked its place among the top performers in the 2022 SPARK MatrixTM analysis of the global multichannel marketing hubs market.
Marketing & Commerce | November 7, 2022
Inbound vs Conversational Marketing
Inbound and conversational marketing are both around reaching the right people at the right time, but how are they different? Let's read.
Marketing & Commerce | October 21, 2022
7 Top Performer Factors for a Marketing Automation Software
Unica's latest 4 releases focused on strengthening integrated goal based marketing, messaging without limits.
Marketing & Commerce | October 4, 2022
HCL Unica Named STRONG PERFORMER in Forrester Enterprise Marketing Suites, Q3 2022
HCL Unica has secured the #2 position as a strong performer and focus on platform innovation and improvements. Read more to know words forrester said about HCL Unica.
Marketing & Commerce | July 4, 2022
Rich Media in Marketing
Learn about various ways rich media marketing assets: more significant interaction, increased calls-to-action, trackability, and rich media in email marketing, etc.
Marketing & Commerce | March 10, 2022
10 SMS Marketing Tactics that works
SMS marketing, also known as text marketing,” is a favorite among marketers because of its highly receptive audiences. Read to know more..
Marketing & Commerce | February 15, 2022
Are you doing Remarketing or Retargeting wrong?
Remarketing or retargeting is different. Both are effective ways to re-engage warm prospects who have already shown interest in your brand.
Marketing & Commerce | December 13, 2021
An overview of WhatsApp Marketing in 2022
Whatsapp, as a marketing tool, is excellent because of its reach. Its users include people of all ages, profiles, and socioeconomic situations. Read this blog to know more.
Digital Solutions | November 12, 2021
☠️🔥 5 things marketers can learn from Doom 🔥💀
Doom is the OG of immersive video games and delivers “flow”– defined by psychologists. However, read this blog to know what that has to do with marketing.
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