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Idir Hillali
Director of Innovation at HCL Software
About
Intrapreneur with experience in Data Analytics, Content management & Customer Engagement. Passionate about Mobile & digital media technologies solving real-life problems. I have a deep understanding of web analytics and integrated marketing strategy. Excited by social marketing and innovation around Big Data and Data visualization.
Posts by Idir Hillali
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Marketing & Commerce | March 10, 2022
10 SMS Marketing Tactics that works
Customers want to stay connected with businness via messages. How to make them relevant for them, let's learn about it.
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Marketing & Commerce | February 15, 2022
Are you doing Remarketing or Retargeting wrong?
Remarketing or Retargeting can be mixed with one another, but they're really not the same thing. So what is the difference?
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Marketing & Commerce | December 13, 2021
An overview of WhatsApp Marketing in 2022
For most people, WhatsApp is the favorite channel to engage with family & friends. How do you use whatsapp as a marketing channel? Read more
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Marketing & Commerce | August 20, 2021
5 Essential Industry Tips for your Marketing Strategy
The most important person in 21st-century business is the customer. Companies recognize that putting the customer at the center of their thinking delivers better engagement, higher retention, and greater customer lifetime value, resulting in improved sales and better ROI. The number of channels and touchpoints like Email, Social Messengers, Digital App, Websites, etc., is ever-increasing that enterprise marketers can leverage to reach the customers.  But leveraging the full potential of multi-channel touchpoints can be challenging. Brands must meet their customer in the channels the customers choose. The need for an Omnichannel Marketing Strategy has become existential for enterprise marketers to engage with their customers seamlessly across touchpoints. Twenty-first-century marketing is omnichannel, with companies being required out of necessity to be hyper-personalized in real-time. So what are those 5 things that you can do to create a successful marketing strategy? Let’s find out. 1.  Building a Strong Omnichannel Strategy 43% of the automobile companies advanced their conversion rates over 2x just by attaining omnichannel marketing maturity. Only 6% of Financial services can deliver fully integrated real-time Omnichannel experiences. 50% in the Energy Manufacturing sector have started to work on integrated experience for their customers. Retailers with strong omnichannel customer engagement see a 9.5% rise in annual revenue. Tech Companies that adopt omnichannel engagement have achieved 89% customer retention. Today’s marketing landscape is an omnichannel one. Businesses and clients interact across a myriad of touchpoints, whether they are buying a product for the first time, seeking to resolve a problem, or renewing a service. Having strong omnichannel capabilities enables the customers or clients to easily navigate between the website, social media, and physical store, providing the experience of keeping them hooked to your product or service. Strong omnichannel customer engagement sees a 9.5% rise in annual revenue for the retail industry. 2. Refocusing...
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Marketing & Commerce | May 27, 2021
Best Practices for Successful Email Marketing in 2021
The number of resources, tools, channels, and platforms currently available to a marketer is nothing short of incredible.
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Marketing & Commerce | August 13, 2020
Unica Optimize- Optimize your contacts and offers
The concept of contact fatigue was unclear and was mainly managed by Campaign prioritization. Let’s say, the mortgages have key sales targets this month, and they get all the best customers.
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Marketing & Commerce | October 10, 2019
The State of MarTech 2020
Whats the state of Martech in 2020? HCL Unica and Econsultancy collaborated and surveyed marketers across the globle to find answers.
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