The 3 Capabilities Your Digital Experience Needs to Offer
In order to compete today, enterprises have to offer staff and customers a fast, secure and flexible experience that’s up to the task of responding to a dizzying array of business needs. Trends and market needs can evolve as rapidly as a weather system, making an agile platform vital to keeping companies in tune with the business-critical demands. Business critical processes are core activities that are essential to meeting an organization’s mission — such as paying bills, making appointments, filling out time sheets, applying for permits, or filing a claim. Some of these processes are invisible to the customer and some can be seen. This includes the fulfillment of company operations, protection of assets, and satisfying of regulatory requirements, and occur on all levels of an organization. Whether it’s centered on sales and marketing, accounting and finance, HR, or customer service, these business activities can be optimized by the platform they’re on, or not. A dynamic publishing platform that can handle the business-critical needs of a company, regardless of industry, is a distinct advantage for enterprises in competitive markets. With all the factors to be considered, what are 3 capabilities an elite publishing platform needs to have? Data Security and Privacy There’s a saying that a band is only as good as its drummer, and the same is true for the technology and security of digital experiences and platforms. The greatest user interface in the world is worthless if it's not secure from digital threats. Ensuring a secure platform includes protecting private data while it’s on-site and in-transit, with encryption that is flexible enough to connect users anytime anywhere while meeting all industry compliance requirements. If that sounds like a tough balancing act, well that’s because it is. But you don’t want a beautiful guitar solo being drowned out by a wildly inconsistent drumbeat, so it’s worth investing in the...