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Gurpreet Singh
QA Manager Unica Interact & COM
Gurpreet Singh is managing QA teams for HCL Interact and Centralized Offer Management, he has more than 16 years of work experience in Software Testing on varied IBM products & technologies. He has been working with the Unica team for last 8+ years and worked on varied Marketing Software(Unica) family product
Posts by Gurpreet Singh
Marketing & Commerce | January 27, 2022
Enabling Offer List in HCL Unica Interact
Offer lists are configurable groups of offers that you can use to manage offers. Learn how you can do it with Unica Interact
Marketing & Commerce | June 9, 2021
Unica Interact – Enhance Event and Event Pattern
An Event Pattern consists of series of events that occur in a particular way. Marketers can use event patterns to track and record the pattern of customers’ activities in real-time and act accordingly
Marketing & Commerce | October 28, 2020
Identify the best offer using A/B Testing in Unica Interact
A/B testing is essential as different customers may react differently to varied situations. For example, some might want the ‘Buy Now’ button in the center of the page, and others might like on the bottom right corner.
Marketing & Commerce | August 15, 2018
Configuring Db Loader with Interact Runtime
​By default, the runtime environment writes contact and response history data from session data into staging tables.
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