Gordon joined Unica in January 2006, during that time he was responsible for professional services delivery throughout the entire project lifecycle. Gordon spent six years looking after Unica’s digital messaging service as a Technical Account Manager where he was responsible for post-sales service delivery and design of digital messaging solutions for enterprise-class customers.
In 2020, Gordon was invited to take the role of Product Manager for Unica Deliver, in which he now works full-time. In July 2020, Unica Deliver became available for purchase as part of the Unica 12.1 release.
User privacy protection has changed the way we use open data. In this blog, we will explore why this attitude may still exist and highlight some of the recent changes.
My personal favorite example was when one of our customers consolidated over two hundred newsletter campaigns for individual newspaper publications into a single lights-out campaign.
Email marketing is evolving and still remains one of the most effective channels for running campaigns. Today’s customers want their email communications to be unique, tailored to their needs and behavior.