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Head of Product Marketing, HCL Digital Experience
About
Over 12 years of leadership experience in marketing software products and services. A deep understanding of what it takes to scale teams and projects in fast-paced startup-like environments. Expansive experience leading and growing digital marketing, design, and development teams in agile environments. Proven success as a leader on SaaS products and services that have securely transferred terabytes of data and brought in billions in revenue.
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Digital Solutions | November 17, 2021
DX Transform Was … Truly Transformative
A DXP must be more than just a website and its content. A powerful one offers an experience that delivers the “moments that matter” and delivers trust.
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Digital Solutions | March 30, 2021
Actionable Insights Now Part of HCL Digital Experience
With streamlined access to these insights within HCL Digital Experience, our clients will have the information they need to be able to act quickly and create optimized experiences for their audiences. These new analytics capabilities, coupled with the intuitive content creation tools released this summer, will dramatically improve time to market. Better insights. Rich tools. Amazing results.                                                                                                                                    
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Digital Solutions | January 12, 2021
Six Ways to Ensure Your Digital Experience Is Excellent. In a Digital-Focused World, Make Sure You’re Working With the Best
With more and more businesses moving their digital experiences to cloud-based deployments, it’s crucial to carefully evaluate their current implementations and create a cloud strategy and path to getting there — and get the boost of cloud for driving transformation and differentiation. Organizations need to be flexible about their journey to the cloud, since there can be challenges inherent in migration mission-critical functions and workloads. The new hybrid-cloud support in solutions like HCL Digital Experience, means you can get the benefits of cloud — but preserve the value of existing on-premises investments and deployments — to help “future proof” digital experiences. 
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Digital Solutions | January 5, 2021
What Is a Customer Experience Platform? The Last Great Experience Your Customer Has Becomes Their Expectation. You Need the Right Solution.
Advanced platforms will also allow organizations to seamlessly integrate data and insights and use these to address customers’ needs. This is highly recommended (along with role-based access) when choosing a CX or DX solution. If you're looking for a fully featured platform, consider HCL Digital Experience, with new analytics tools, completely reimagined content creation tools, and the broadest cloud-native support in market.
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Digital Solutions | December 7, 2020
What Is a Content Management System? And Why Are They so Important for Today’s Enterprise Organizations?
With these guidelines in mind, content creators can find the CMS that best serves the needs of their organization and manage their content delivery as efficiently as ever. HCL’s Digital Experience is a great place to start if you’re looking for an intuitive, multi-faceted solution. 
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Digital Solutions | November 19, 2020
HCL Digital Experience. Business Critical at the Speed of Cloud.
HCL Digital Experience (DX) is making it faster and easier than ever to deploy business-critical digital experiences. New capabilities including hybrid cloud deployment alternatives, intuitive content management and creation tools and faster application deployment are just some of the new features coming to Digital Experience. The new release was launched at DX Inspire — part of HCL Software’s Digital Solution’s Digital Week 2020, an inaugural virtual event for the organization’s digital solutions customers.   HCL DX is the trusted platform organizations use to create, deliver and manage personalized experiences that serve customers, employees, and partners on any digital channel. The latest release provides significant updates and benefits including:    New capabilities delivered in the cloud. Zero effort.   Employ a hybrid, cloud-native architecture and get the latest capabilities with no migration required. New hybrid cloud support enables administrators to deliver the latest capabilities up to 10x faster risk free, including intuitive new content creation tools and headless API capabilities accelerating production of persuasive content for any digital channel.    Intuitive content tools — with a DAM included (free).   Empower marketers with a redesigned content experience with advanced tooling. HCL DX provides easy-to-use content tools, including a DAM for no additional charge, with sophisticated image renditioning and integration with Kaltura’s online video platform. Now, deliver critical digital content and media in an instant.   All the insights. None of the complications.   Provide teams with actionable insights to improve conversions by 85%. New integrated analytics from Unica Discover provide struggle detection and behavior insights to help improve customer journeys.  With added integration with Google Analytics 360, insights help teams optimize user experiences and improve conversions.    Impactful apps faster. No hassle.   Enable all developers to deliver applications to audiences quicker and easier by automating deployments and integrating data without coding. Reduce support costs and automate the building, testing, and deployment of apps, using commonly used DevOps tools. New progressive web apps (PWAs) on desktop and mobile means each experience is continually updated, distributed faster to target audiences — without needing to connect to an app store.    “It’s about more than creating a website. The power of HCL DX is to seamlessly combine digital content, complex business applications, and digitized business processes into a secure, impactful digital experience for an organization,” said Darren Oberst, CVP and Head of HCL Software. “We’ve listened to our customers and developed a significantly easier...
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