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Deepali Kalavade
Senior Technical Lead
About
Deepali is a Senior Technical lead for Unica L2 Support. She is also a Client Advocate for many customers and has worked in the engineering team for various Unica products. She has more than 16 years of industry experience and is associated with Unica for the last 14 years.
Posts by Deepali Kalavade
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Marketing & Commerce | December 18, 2020
Seamless communication between Unica Interact and Unica Journey
Marketing has changed its course from cold calling to establishing meaningful relationships with the customers. When a marketer communicates with their customers, they represent their brand; in short, they are the brand's voice. So the communications need to be clear, consistent, and most importantly, in real-time; that's how you build valuable relationships. Unica Interact can now seamlessly leverage Unica Journey’s capability to establish a continuous dialog with customers. It helps marketers to establish a meaningful relationship with their customers by triggering special offers based on abandoned shopping carts, repeated page visits, etc. This, in turn, will result in churn prevention and increased ROI. Using Unica Interact’s Triggered Message functionality, a marketer can acquire, engage, and retain customers throughout the buyer journey by presenting them with offers that suit their needs at the right moment through the right channel. Using out-of-the-box integration, Unica Interact can send specific audience information as well as personalized real-time Marketing messages and Offers to Unica Journey. Unica Journey then can send a special offer to the customer on various outbound channels. The article explains the detailed steps involved in setting up integration between Unica Interact and Unica Journey. Let’s consider a simple use case here. The customer visits the online shopping website. The customer adds a mobile phone into the cart. Due to some reason, the customer abandons the shopping cart. The marketer wants to give a 10% discount to the customer to facilitate the purchase. Problem Statement and Solution. Traditional Interact marketer will now have to wait for the customer to return to the website/any other inbound channel to give him the discount offer. During this waiting period, the customer may go to some other site, and thus the marketer could lose him. Using the Triggered Message capability, the marketer can decide to give a...
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