David is an architect at heart– he loves organizing software to simplify things for customers and help customers succeed. David has his roots in large-scale enterprise development, contributing and leading projects like the Hong Kong airport flight information system, extending his reach to enterprise-level architecture in government, banking, and retail. David spent most of his years with Rational Software (bought by IBM in 2003) and joined HCL in September 2017. David settled with the Unica team in September 2019. As part of the Unica team, David has been focusing on how Unica can benefit from Cloud Native, factory, and microservice technologies to play a wider role in the world of Digital Transformation. David has a growing passion for Unica and seeks to make Unica a stronger element for customer success.