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Craig P. Kauffman
Senior Director, HCL Commerce
About
Craig has extensive experience specializing digital commerce and digital marketing management in a variety of industry sectors. Skilled in developing holistic solutions that integrate customer analytics, technology platforms, and digital services. Distinguished for taking revenue to new heights through early recognition of the value and potential of new technologies. Deep recognition of both customer front-end experience and back-end technologies for order fulfillment, logistics, and data warehousing.
Posts by Craig P. Kauffman
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Cloud Native Marketing & Commerce | February 25, 2021
Google and HCL Unica Collaborate to Bring Vital Enterprise Marketing Management to the Cloud
It is amazing to be part of how Unica is evolving. Expanding on the June 2020 HCL Commerce and Google Cloud partnership, HCL has announced that it has expanded the Google Cloud relationship to HCL’s Unica and DX solutions. This relationship is more than merely a cool-sounding announcement between our companies. Unica’s Cloud Native platform capabilities can now be deployed to Google within minutes, with more exciting Google capabilities coming in our next Unica V12.1 update.   HCL Unica is now offered on Google Cloud and clients will have access to the wide-ranging solutions that are included in the Google Cloud Platform, whether running on-premise or cloud deployment supporting private, public or hybrid cloud with no change in application functionality. For HCL Unica customers, this means they can maintain the investments they have made in the robust and proven Unica solutions while also taking advantage of the global reach, security, and elasticity of Google Cloud. Unica customers will gain insights into how customers are engaging and continue to encounter agile campaign and marketing execution combined with Google Cloud’s market-leading tools out of the box.   Insight Behind the Login  Together, Google Cloud and HCL provide robust, enterprise-grade solutions to global clients that are the heart of HCL customer experience solutions that include HCL Unica, HCL Commerce, and HCL Digital Experience.  The power of these solutions come together at the intersection of data, process, and applications behind the login – that is where the magic happens.  This joint program with HCL Software and Google Cloud brings a wealth of capabilities that HCL Unica customers can take advantage of for prescriptive solutions powered by Google cloud innovation, starting with our support to run a Kubernetes deployment in GCP for clients that seek cloud deployments. With the release of Unica 12.1, an Integrated Cloud-Native Marketing Platform, combined with Google Cloud Platform, provides cloud-native enhancements and expanded open stack support. Through simple but important solutions like these, this combination makes a real difference, and the business benefits increase significantly.   Beyond the obvious benefits that Google Cloud...
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