Many moons ago, when I first started in Marketing (at the tender age of about 5, I might add), optimization was all about which Product Silo gets the most high-value customers for their Campaign targets. In those days, Campaign targets were all about the number of people being contacted, rather than responding.   The concept of contact fatigue was unclear and was mainly managed by Campaign prioritization. Let’s say, the mortgages have key sales targets this month, and they get all the best customers. However, Credit Cards are also behind on their sales, so they need them. The arguments about who gets the best customers could go on during the planning phase. But someone had to step in and manage the overall customer to stop them from opting out of Marketing altogether. As marketing evolved into targeted communications, the optimization issue got more complicated. With a much smaller number of people to contact, how do you choose who should get your offers, where, and when?  You still have the key sales targets for each product silo, but now you better understand the customers that are likely to respond.  So you start to analyse the results of offers. This gives insights into who is more likely to respond to a particular offer and when. We can then start to choose the best set of customers to receive each offer at the best time. However, as Marketing teams gained experience and became more savvy, other constraints came into the mix. Which channel do the customers want to be contacted on? How do I improve my ROI? My team only has a budget of $50,000. What email should I send to my customer who has just purchased from the website? My customer received 3 emails last week, and they are likely to ask me...

  Before the 'WHAT’S NEW IN MARKETING SOFTWARE V11'  webinar, I wanted to give you heads up for what’s coming in this release. V11 has been a very exciting release for IBM Marketing Software (IMS). This is the first release delivered by HCL Products and Platforms. This will be officially announced on 31st of May, however, GDPR toolkits are already available for existing customers.  We are adding more support to the platforms with GSKIT, Sun JDK 1.8, Oracle 12.2 database client, Adobe Acrobat DC in Marketing Operations and Cognos v11. ​      Suitewide  Use the new Tool/ sample scripts which allow users to delete customers’ personal data from the application system tables so they comply with the new GDPR EU regulations that come into force on 25th May 2018 Reduce the service disruption when upgrading your marketing software suite using the new Fast Upgrade approach, a new installation and migration process will allow you to move from any supported version to version 11 in one step      Campaign Understand your Campaign performance with Watson Assistant, use natural language to interact with Watson to discover how your Campaigns are performing. Access Cloudera data sources using the Impala ODBC Driver version 2.5.40 to improve the performance of working with big data. Using the latest version of the UBX Toolkit allow users to publish and subscribe to audiences from Campaign making integration with 3rd parties seamless. Integrate your offers easily with 3rd parties using the new REST APIs, link your offers to the content and send your offers to your email provider. Customers using WCA for SMS can now use the SMS response a customer sends back to build follow up activity. When using User Variables in the Extract process they are now copied to the template to reuse them across...

  Version 11.0 of the IBM Marketing Software (formerly Unica) is being released in June. Join us to hear about the changes we are making as part of HCL. ​ ​Learn how you can interact with Watson to understand your Campaigns using natural language. See how you can use coverage analysis in the Interact simulator to understand how your campaigns will perform over time. Find out how we are helping you to be GDPR compliant. Register now!Speaker: Claire Timlin Product Manager IBM Marketing Software HCL Products & Platforms   Date and Time: Tuesday, July 10, 2018 11:00 AM - 11:30 AM EDT   Registration URL:  https://attendee.gotowebinar.com/register/5385363263972478210   Marketing Platform, Campaign, Interact, Marketing Operations, Contact Optimization, and Opportunity Detect are trademarks of IBM Corporation, in at least one jurisdiction, and are used under license. ​

  We understand the critical role that IBM Marketing Software (formerly Unica) plays in your organization and we have exciting plans to revitalize future development and extend functionality through increased product investment. ​ Join us as we share additional details on how the IBM + HCL strategic partnership is changing the future for the Marketing Suite of products. We are eager to hear your feedback on the most important updates and features for your organization, and share the product direction we are planning. Date: Wednesday, June 6, 2018 Time: 11:00 AM - 11:30 AM EDT Speaker: Amy Dickson Senior Regional Director, Products & Platforms Registration URL: https://attendee.gotowebinar.com/register/906677470448751363Marketing Platform, Campaign, Interact, Marketing Operations, Contact Optimization, and Opportunity Detect are trademarks of IBM Corporation, in at least one jurisdiction, and are used under license. ​

  I am so passionate about Marketing and the Marketing Suite (formerly known as Unica), which has been my life for too many years to count. I started out as a customer working with the users to deliver first-class campaigns.  Then, I was so convinced of the benefits the software could deliver, I joined Unica to be a Professional Services consultant and help many, many customers understand how to get the greatest value out of the software to ensure they could become a top-grade marketing team. Then, wanting to help shape the future of the software I had been working with for so long, I joined the Product Management team to help be your advocate within the product team and help to deliver exciting new capabilities and solutions.  It is with so much excitement and anticipation of the things to come that I want to say: ​Welcome to the new Marketing Suite Community!  This is a new community managed by HCL to support the Marketing Suite products and user family.  The Marketing Suite of products have been known by a number of names over their nearly 20-year history – e.g., Affinium, Unica, IBM Marketing Software. This is the suite of products that includes the four core offerings of IBM Marketing Software – Campaign, Interact, Optimization and Marketing Operations. In other posts, we'll talk about the HCL and IBM partnership around the Marketing Suite and what it means to you; make sure you look for that. This community is our way to talk to YOU about the product(s) that you are using to engage with your customers and deliver outstanding marketing communications.  This is where we can talk to each other!  Here's a quick tour of what you'll find here: From the Home page, you can get information about upcoming events and the...