Stay Tuned – V11 Highlights
Before the 'WHAT’S NEW IN MARKETING SOFTWARE V11' webinar, I wanted to give you heads up for what’s coming in this release. V11 has been a very exciting release for IBM Marketing Software (IMS). This is the first release delivered by HCL Products and Platforms. This will be officially announced on 31st of May, however, GDPR toolkits are already available for existing customers. We are adding more support to the platforms with GSKIT, Sun JDK 1.8, Oracle 12.2 database client, Adobe Acrobat DC in Marketing Operations and Cognos v11. Suitewide Use the new Tool/ sample scripts which allow users to delete customers’ personal data from the application system tables so they comply with the new GDPR EU regulations that come into force on 25th May 2018 Reduce the service disruption when upgrading your marketing software suite using the new Fast Upgrade approach, a new installation and migration process will allow you to move from any supported version to version 11 in one step Campaign Understand your Campaign performance with Watson Assistant, use natural language to interact with Watson to discover how your Campaigns are performing. Access Cloudera data sources using the Impala ODBC Driver version 2.5.40 to improve the performance of working with big data. Using the latest version of the UBX Toolkit allow users to publish and subscribe to audiences from Campaign making integration with 3rd parties seamless. Integrate your offers easily with 3rd parties using the new REST APIs, link your offers to the content and send your offers to your email provider. Customers using WCA for SMS can now use the SMS response a customer sends back to build follow up activity. When using User Variables in the Extract process they are now copied to the template to reuse them across...