Catrina Boisson is a Unica Product Specialist. She joined Unica from IBM, where she was Customer Experience SME for IBM's WW Watson Customer Engagement team. Prior to that, she headed up pre-sales and field marketing for the Communication & Marketing Services division of Xerox. Catrina has been leading complex marketing and sales organizations for more than 25 years and has worked on both the agency and client-side. In addition to her CMO roles, she has served on the Editorial Advisory Board for 1:1 Magazine and had blogs/articles published by 1:1 Media, DM News, Forbes Voice, and Loyalty 360. Her passion is customer-focused, data-driven marketing, and her skills and experience span digital marketing, customer analytics and customer engagement. Catrina graduated from Georgetown University. She lives in the Princeton, NJ area with her husband and two children.
Almost 10 years ago, Forrester declared that we were entering “the age of the consumer. A 20-year business cycle in which the most successful enterprises will reinvent themselves to understand and serve increasingly powerful consumers systematically.”