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Caley Iandiorio
Commerce Product Marketing Manager
Posts by Caley Iandiorio
Mainframes | August 19, 2020
Bajaj Electricals Live! An API-First Build Yields Excellent Results
Bajaj Electricals Limited – part of “Bajaj Group” is a globally renowned and trusted company. Their business is spread across – Consumer Products (Appliances, Fans, Lighting), Exports, Luminaires and EPC (Illumination, Transmission Towers and Power Distribution). They recently launched a brand new ecommerce site designed to deliver a world-class experience for their customers while reducing the time and effort required to maintain the platform – giving them more time to focus on business-driving innovations. This is a great example of the API-first nature of the HCL Commerce platform as Bajaj needed their partner Solveda to integrate the platform with a complex Oracle ERP in the backend, Adobe Experience Management on the front end and their IBM Sterling Management system. And on top of that, they built a custom ecommerce site that truly captured their brand. “It was a great experience working with the Bajaj team. They really had an ambitious vision for how they wanted to update their commerce site and make it more focused on the customer’s experience. Thankfully our team at Solveda was able to leverage the full capabilities of HCL Commerce [V9] to execute against Bajaj’s vision and deliver an excellent commerce site in the given time frame.” Deepak Agarwal, CEO India, Solveda. The end result is a beautiful, custom-built website that delivers a clean, simple shopping experience for their customers with a lightning fast experience...all while maintaining their existing technology stack.  
Marketing & Commerce | August 5, 2020
HCL Commerce Right Now
After all the excitement and energy from the HCL Commerce Customer Summit and the launch of version 9.1, which was only a month ago, the pace of innovation by our clients and by HCL is accelerating. To provide some insight, we thought we would share a quick snapshot through the lens of our customers, drawn from our AHA Ideas Portal and our customer support team – and three things stood out.   Cloud native is hot as customers connect the dots between the platform and the value to the business. Customers are clamoring for information, tips, best practices as they seek to adopt its constituent pieces as they work towards becoming a cloud native organization – and that means going beyond commerce. In many cases, HCL Commerce is a catalyst for broader organizational change and they are looking to us for advice as they tread a very new path. Questions around microservices (or business services as we think about them), DevOps and CI/CD, Containers (and supporting technologies like Kubernetes, Google Anthos, etc) are constantly hitting our Support and Advisory Services team.   Adoption of 9.x is accelerating! Not surprising after a great launch event with live demos and deep dives into the benefits - we have a lot of inquiries about the move to 9.1, closely connected to questions around Cloud Native – which of course is the foundational architecture of 9.1. Since the start of 2020, we’ve seen double digit growth in inquiries about 9/9.1, migration paths, timing, organizational approaches and more – companies have clearly seen the value and are in various stages of mapping or executing their moves.   Elasticsearch and search in general – coming out of our launch and announcement of HCL Commerce Search based on the Elasticsearch engine, this has been the single most...
Marketing & Commerce | July 1, 2020
It’s a wrap and the HCL Commerce Customer Summit Delivered!
An awesome start to our HCL Commerce Customer Summit! Day one was absolutely packed with great content, customer stories and live demos of 9.1.
Marketing & Commerce | June 12, 2020
What are the 3 Commerce WOWs ?
Join our Virtual Summit to see how HCL Commerce is accelerating, innovating, engaging, and selling at scale. At HCL, we go beyond the transactions.
Marketing & Commerce | December 19, 2019
Part 3 What is an ecommerce platform?
Closely tied to ecommerce is the underlying platform and technology that makes it all possible. The ecommerce platform is the core technology engine that allows products/services to be shown and sold – including product information (size, color, description, specifications, etc), search experience, catalog management, promotions, starter stores, product images, pricing, availability, payment options, up-sell/cross-sell capabilities and much more.  Some platforms offer a lot of out of the box functionality allowing the vast majority of ecommerce businesses to run their online store with just a handful of complementary technologies. Other platforms support only the basic ecommerce functionalities and rely on a best of breed approach facilitating easy integration through advanced APIs (application programming interfaces) with multiple technology providers. A third category provides an API-first technology approach to support quick integrations and deep customization 3rd party vendors, while also providing rich out of the box capabilities.  What role does an ecommerce platform play in the digital customer experience?  The role of an ecommerce solution has come under debate in recent years. As technology, specifically APIs, has enabled multiple disparate solutions to be tied together, the siloing of a commerce site from a marketing site is growing increasingly rare. But as the marketing and commerce experiences are consolidated, which technology owns the customer experience? In short, there is no right answer, just your preference.    Commerce led experiences de-emphasize the rich content capabilities that are part of a web content management platform and focus more on offering a deep catalog, strong sales and promotions capabilities, and extensive search functionality for a transactional experience that is easy and fast to create and manage for merchandisers and other line of business people. The CMS/WCM tools is relegated to a content depository, facilitating the centralized storage and availability of content assets via APIs or other custom-built integrations....
Marketing & Commerce | October 21, 2019
Part 2 – What Drives Ecommerce?
There are four primary roles When you think about the various exchanges that take place through ecommerce, there are four key roles that contribute to the success and complexity inherent in ecommerce. ·         Creator of the good/service - think of this as a manufacturer of a product like L.L. Bean or provider of a service like an HVAC company. The creator can also be the seller. ·         Seller of the good/service - traditionally, this would be a retailer like Target, Kroger, a Home Depot, etc. Sometimes this can also be the creator of the product as more B2C and B2B organizations go direct through the digital channel. ·         Buyer of the good/service - while this role is always the person who provides payment for the good or service, the person who buys may not be the actually user. In some cases the buyer then sells on the product or sells the service on behalf of a service provider. ·         User of the good/service - this is the person who actually puts the product or service to use. In many cases they are also the purchaser, but sometimes they could have a procurement team that manages the buying experience and then gives over the use of the product or service to them (the end user). Ecommerce is complex As ecommerce has grown to be a bigger part of the retail pie, expected to be almost 18% of all retail sales in 2021, it has correspondingly grown in complexity. This has been driven by the evolution of technology available to the retailer and the consumer – both pushing ecommerce to deliver richer, more personalized digital shopping experiences. A few of the key developments that have added to this increasing complexity are: 1.       Omnichannel commerce – formerly called multi-channel commerce, omnichannel commerce is...
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