Avery is an Omni-channel MarTech expert who is excited to be in Product Management with Unica Campaign and Plan. She has 20+ years in data-based marketing technologies.
Industry Vertical expertise: Retail, CPG, Publishing, Automotive, Hospitality, Travel & Entertainment, Gaming, Insurance and Financial Services
Managing a marketing initiative can be a daunting responsibility and being accountable for the P&L can be downright scary. Not having visibility into and control over those two things is a waking nightmare.