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Avery Nash
Unica Plan Manager
About
Avery is an Omni-channel MarTech expert who is excited to be in Product Management with Unica Campaign and Plan. She has 20+ years in data-based marketing technologies. Industry Vertical expertise: Retail, CPG, Publishing, Automotive, Hospitality, Travel & Entertainment, Gaming, Insurance and Financial Services
Posts by Avery Nash
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Marketing & Commerce | May 5, 2021
Traditional MRM vs Collaborative Work Management
It’s a marketer’s world. Customers can be reached by virtually any medium (email, SMS, social media) a marketer puts their mind to.
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Marketing & Commerce | June 10, 2020
Why your marketing team needs a Marketing Resource Management (MRM) solution.
Managing a marketing initiative can be a daunting responsibility and being accountable for the P&L can be downright scary. Not having visibility into and control over those two things is a waking nightmare.
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