HCL SW Blogs
Select Page
profile image
Avery Nash
Unica Plan Manager
Avery is an Omni-channel MarTech expert who is excited to be in Product Management with Unica Campaign and Plan. She has 20+ years in data-based marketing technologies. Industry Vertical expertise: Retail, CPG, Publishing, Automotive, Hospitality, Travel & Entertainment, Gaming, Insurance and Financial Services
Posts by Avery Nash
Marketing & Commerce | May 5, 2021
Traditional MRM vs Collaborative Work Management
MRM exists to save time and marketing resources. The list of activities includes the coordination between your marketers, graphic designers, copywriters, and others involved.
Marketing & Commerce | June 10, 2020
Why your marketing team needs a Marketing Resource Management (MRM) solution.
Managing a marketing initiative can be a daunting responsibility and being accountable for the P&L can be downright scary. Not having visibility into and control over those two things is a waking nightmare.
Filters result by