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Abraham Geifman
A passionate marketeer with 25+ years of experience working for multinational companies, specializing in digital marketing, eCommerce, brand management, ATL/BTL activities, market research, and sales Execution.
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A passionate marketeer with 25+ years of experience working for multinational companies, specializing in digital marketing, eCommerce, brand management, ATL/BTL activities, market research, and sales Execution. I am the first SOSTAC and RACE certified planner in Latin America and a writer of "Mercadotecnia con Salsa, experiencias locales que enriquecen la teoría global", (Lagares 2013) and "Mercadotecnia Digital con Salsa", second edition (Lagares 2019). I currently teach Digital Marketing seminars at ITAM (Instituto Tecnológico Autónomo de México), and I am also a columnist for Merca 2.0 and Expansión.
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