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Aaron Pickrell
Senior Product Manager
Posts by Aaron Pickrell
Software Delivery has just Grown Up
When’s the last time you or your operations team were able to deploy an entire, fully functional, enterprise-grade suite of applications for your organization to tryout within one day?* * Sometimes actually less than an hour. AND you need zero technical knowledge, cost or commitment, but instead you can just kick back with a glass of whatever and watch your entire Kubernetes cluster spin up in front of your eyes within hours, AND there’s a cloud native container orchestration app that you can visually monitor the health of all your nodes with Grafana charts, and its completely free for any customer of any product in said suite? Yeah, me neither! Not until I had the honor to spend the last year and a half working with the HCL Solutions Factory team here at HCL Software. What this team has done for our solution delivery capability is almost too difficult to draw a comparison to. It is truly a paradigm shift for cloud native software delivery. In this article, I will introduce you to what we have been cooking up for the last five years and how it will radically improve your competitive footing. Our incredibly talented team of modernization experts have gone all-in on cloud native tech to bring the world SoFy, the HCL Solutions Factory. Think of SoFy as the Netflix of enterprise software. First and foremost, it is an incredibly friendly catalog of all the HCL Software titles – pre-containerized and ready to deploy to public cloud sandboxes in literal minutes. What once took weeks with expensive experts, can now be done by the most non-technical users on their phone while sitting in Starbucks. It's seriously that easy. If that was all SoFy was, it would still be a game-changer, but we didn't stop there! The SoFy team...
Marketing & Commerce | May 18, 2021
Does your commerce platform support your sales and business models?
When choosing to partner with an eCommerce platform provider, it is critical that you choose one that provides the most flexibility from a business model and channel support perspective. Your organization may only offer a single channel for B2C selling today, but what happens when you decide to wholesale to larger customers in a B2B setup? What about B2E? What about B2B2C? What about guided selling in a call center live chat context? Managing the implementation and long-term ownership of multiple solutions to support each model would be a maintenance nightmare! Instead, select a platform that supports all these models out of the box and position your business for future expansion. For B2B, your platform will need to have the ability to manage complex catalog filtering business rules, pricing logic, contract and organization management capability. Your organization will likely benefit from having centralized promotional capability across each of the business models, as well as a shared product catalog. For even greater extensibility, you will want to choose a platform that has a robust set of APIs that will allow you to integrate in countless creative ways from additional selling interfaces and backends like marketplaces, social networks and IOT. Choosing a system that decouples its core platform capabilities from the presentation layer is absolutely critical but doesn’t over-complicate the platform by getting too granular! HCL Commerce is best of breed for large enterprise customers that have complicated business requirements and a need for growth. Our cloud-native, API-first approach coupled with decades of mature product development for multi-business model support has empowered hundreds of customers all over the planet to provide the right experience with the least lead time in the industry. HCL Commerce is the transaction platform that helps you sell more! Register for our upcoming CommerceConnect to learn more about...
Marketing & Commerce | March 5, 2021
Five Timeless Principles to Content Marketing Mastery
“Content is King, but Context is the Kingdom” - Gary Vaynerchuk  Content marketing has always been a mixed bag of art and science. We see the evidence of artistry across the breadth of our digital and analog landscape in masterful storytelling, catchy jingles and unbelievable visual creatives. One can almost hear the collective thumb scroll of memes, videos and other digital objects d'art on social media channels. Overconsumption issues aside, we glean daily inspiration for new products, services, hobbies, professional pursuits, and travel destinations from the content we consume. We also absorb a healthy amount of brand awareness along our journey through a seemingly mystical form of psychological osmosis. So where is the science in all of this? Well, behind the scenes companies are amassing armies of data-driven marketers with limited paid-media budgets and aggressive goals to monetize their content. Everything is being measured, monitored and analyzed to optimize media spend across strategic communication channels. Whether you are trying to milk the hundreds of influencer blog posts your brand ambassadors wrote, or get the most out of your expert product review videos, it’s critical that you get your content science right so that you get everything you can out of it. The first thing we have to let go of is the notion that customers move in a strictly linear fashion along the customer engagement cycle. It’s just not realistic. We aren’t robots and we don’t simply move from brand awareness, to consideration to purchase, to loyalty like in the days of yore. We buy things while walking down the street without barely a second’s thought. Retailers lure us into showrooms with sophisticated geotargeting techniques as we drive by without any premeditation in mind. We have simply become more opportunistic and impulsive. Our purchases aren’t always as thoughtful as they...
Marketing & Commerce | February 9, 2021
Finding Friction in the Shopping Funnel with HCL Unica Discover
We’ve all been there. You’re shopping online for something you need – that perfect gift for Mother’s Day, or even something as mundane as your groceries, and something goes wrong. Search is taking forever, the pick-up calendar isn’t working right on your phone, or maybe it’s just a big fat error message. So irritating, right? And what do you do when you get fed up with all the problems? You abandon and probably don’t go back! Now flip it around. You’re running an eCommerce site and now you’re the one causing problems! At least, that’s how your customers see it. So, what do you do to help them? What do you do to make sure that everyone is getting the best possible experience? Simple, you go back to your kindergarten lessons and follow the Golden Rule. Remember your own bad experiences as a shopper and make sure your customers don’t run into the same ones. “Think of shopping cart abandonment as the flip side of the customer engagement coin” Once you’ve committed to “what” you need to do, now you just need to learn “how” to do it. This is the challenging part but think of it like a game and you can have fun turning all of those frowns upside down! First, think of shopping cart abandonment as the flip side of the customer engagement coin. Everything you do to optimize engagement reduces abandonment and everything you do that contributes to abandonment will ultimately reduce your customer engagement (and loyalty). One solid tactic is to implement tooling that provides both quantitative and qualitative insights across the customer journey on each of your digital shopping touchpoints. It’s like x-ray glasses for your apps. Similar to the visibility that a business analytics platform provides, a customer experience analytics solution can give...
Marketing & Commerce | July 1, 2020
Goodbye SOLR, Hello ElasticSearch!
HCL Commerce team new approach towards Elasticsearch and depth on the newest HCL Search capabilities!