Latest Articles

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Secure DevOps | March 8, 2021
The truth is in the Dots: Clearing bottlenecks with HCL Accelerate
Learn how value stream management platform, HCL Accelerate, helps teams identify and clear bottlenecks in the DevOps pipeline.
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Marketing & Commerce | March 8, 2021
Configuring HCL Unica Deliver with HCL Unica Campaign
With the HCL Unica Deliver product introduction in version 12.1, we can say that HCL Unica Suite is a complete martech solution. It is a reliable, scalable, and seamless digital messaging solution that easily integrates with other Unica Suite products. Now, marketers can actually send out emails and SMS to the targeted audience using the Unica Deliver product. In this article, let’s check how to configure Unica Deliver and its basic components. What do you need as a Pre-requisite? Campaign Installation: You would just need to install HCL Unica Campaign, and all required file systems, system database tables, and utilities for Unica Deliver will also get installed by default. There is no separate installer for Unica Deliver. In other words, you do not have to install Unica Deliver, but you would just need to enable it. Account Details: When you opt to use Unica Deliver, the Deliver onboarding team will provide you account details like Deliver Account name and its password. How to configure: 1. Go to Unica Configuration Settings “Affinium|Campaign|partitions|partition1|server|internal” and set the value as “Yes” for the “deliverInstalled” property. 2. Go to Unica Configuration Settings “Affinium|Deliver|serverComponentsAndLocations|hostedServices” and set values below. Note: The Deliver Hostnames will be provided by the Deliver On-boarding team. It may vary in case the account you are using belongs to another Deliver Data Centre. You would just need to use the provided Host name correctly in this configuration. 3. Go to Settings|Users on Unica UI. Click on the user – asm_admin. Click on Edit data sources. Click on Add new button to create a new data source. Provide the below details. Data source UNICA_HOSTED_SERVICES Data source login <Enter the account name received from onboarding team> Data source password <Password of your account> Confirm password <Password of your account>   4. The Unica UI users...
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Marketing & Commerce | March 5, 2021
Overview of HCL Commerce Content Manager
Every major release of HCL Commerce must have 3 WOWs designed to deliver value to our customers. We group these WOWs into categories - World-Class Experiences, Optimized Merchandising and Cloud Native. Today’s example is part of World-Class Experiences and our new HCL Commerce Content Manager capabilities. In our recent (9.1.4.0 and 9.1.5.0) releases, we enhanced our headless React based Reference Storefronts, EmeraldPlus (B2C) and SapphirePlus (B2B) with an embedded Content Management System (CMS). All the sample data necessary to support these storefronts has been loaded into the Content and Digital Asset Management system so that business users can take control of the store experience. EmeraldPlus (B2C)                                                     SapphirePlus (B2B) Let’s clarify a few terms before we dive in. Digital Assets – these would be your product images, attribute swatches, marketing content images, documents and videos. Web Content – this would be an assembled home hero image. The content would include the background from your digital assets, plus some overlay text as well as a call-to-action button perhaps. E-Marketing Spots – these are spots on a page where you can display content, products, etc. using the HCL Commerce Management Center. The EmeraldPlus and SapphirePlus reference storefronts display elements in E-Marketing Spots. Integrated Marketing Content Tools: From within HCL Commerce Management Center, we have added a menu item for “Content”. This is where you will launch in to either the Digital Asset or Web Content modules, depending on the task you are working on. We’ve also simplified logins by providing Single Sign-on capabilities to preserve user authentication when working with both tools. Within the Marketing tool of Management Center, we have created a new content type called...
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Marketing & Commerce | March 5, 2021
How Search Powers the Future of Commerce
Recently I have been working with Ray Wang, Principle Analyst and Founder of Constellation Research on a thought leadership report on Search called How Search Powers the Future of Commerce. The report highlighted the key strategies leaders should take to enhance their search to drive real business benefits like: 35% more page views 41% more customer time spent on site 49% higher add-to-cart rate Ray’s perspective is always insightful and the more we talk, the more I learn. Add to the mix one of the resident HCL Commerce experts, Brian Gillespie, Director of Product Marketing, I feel I am taking a fast track to understanding both the business and the technical side of search. However, you too can benefit from their knowledge. HCL is hosting a fireside style chat with Ray and Brian on March 9 at 10am ET and you are welcome to join in the fun. Will it be the Battle of the Titans or will they align on their thinking? Whichever it is, I promise it will be fun, with not a single PowerPoint slide in sight. We will have deep discussions on the key topics like personalization and search in the customer journey; Is the hype about AI real? And where should you focus your efforts on search to beat your competitors? Not only that, we will go rapid fire with questions at the end to keep Ray and Brian on their toes. If your business partners are asking for help: Understanding the customer. Looking for ways to make better business decisions in merchandising products. Engaging the customer in new ways like voice and image search. Learning from every interaction instead of relying on rules! Register Now or Watch On-Demand after March 9, 2021. It promises to be one of the hottest sessions in 2021.  
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Marketing & Commerce | March 5, 2021
Five Timeless Principles to Content Marketing Mastery
“Content is King, but Context is the Kingdom” - Gary Vaynerchuk  Content marketing has always been a mixed bag of art and science. We see the evidence of artistry across the breadth of our digital and analog landscape in masterful storytelling, catchy jingles and unbelievable visual creatives. One can almost hear the collective thumb scroll of memes, videos and other digital objects d'art on social media channels. Overconsumption issues aside, we glean daily inspiration for new products, services, hobbies, professional pursuits, and travel destinations from the content we consume. We also absorb a healthy amount of brand awareness along our journey through a seemingly mystical form of psychological osmosis. So where is the science in all of this? Well, behind the scenes companies are amassing armies of data-driven marketers with limited paid-media budgets and aggressive goals to monetize their content. Everything is being measured, monitored and analyzed to optimize media spend across strategic communication channels. Whether you are trying to milk the hundreds of influencer blog posts your brand ambassadors wrote, or get the most out of your expert product review videos, it’s critical that you get your content science right so that you get everything you can out of it. The first thing we have to let go of is the notion that customers move in a strictly linear fashion along the customer engagement cycle. It’s just not realistic. We aren’t robots and we don’t simply move from brand awareness, to consideration to purchase, to loyalty like in the days of yore. We buy things while walking down the street without barely a second’s thought. Retailers lure us into showrooms with sophisticated geotargeting techniques as we drive by without any premeditation in mind. We have simply become more opportunistic and impulsive. Our purchases aren’t always as thoughtful as they...
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Automation | March 4, 2021
Aruba ClearPass Extension for BigFix Expands Authentication Policies
The integration of Aurba’s ClearPass Policy Manager with BigFix allows Aruba to leverage BigFix’s rich set of device attributes collected by BigFix.

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